The full review of finalists and winners from this yr’s Marketing Technology Awards is now obtainable right here. The report features a temporary overview of every firm, in addition to some context round why the voters and judges selected every winner.
It additionally consists of extra details about the occasion and some beautiful photographs from the night time.
A short refresher on why now we have these awards
It was once that technique, ability, and creativity was the majority of selling success. Now, know-how lies on the core. Companies not investing in the precise applied sciences or investing within the mistaken ones wrestle to maintain up with rising buyer expectations.
Gartner estimated that in 2019, entrepreneurs spend 29% of their advertising price range (up from 22% in 2017) on martech. Staff, then again, accounted for 24% (down from 27% in 2017) of price range.
Marketing departments now spend extra on know-how than on folks.
And selecting the best know-how from the more and more increasing panorama (7,040+ as of April 2019) has develop into an enormous determination.
Thus, we’ve created these awards in an effort to shine some daylight on the murky waters of martech, to rejoice these applied sciences, the usage of them within the “real world,” and the folks that make all of it occur.
Overview of the awards
The awards have three overarching classes, applied sciences, use of applied sciences, and folks. The awards are free to enter, and open to anybody for voting (with the exception that you simply can’t vote to your personal firm).
The “Technology Categories” have been 50% scored/voted for by our readers and their prospects and 50% scored/voted for by our skilled judging panel. The “Use of Technologies” and “People” classes have been 100% voted for by our judges.
We picked eight of the highest folks within the business as judges:
- Scott Brinker, VP Platform Ecosystem at HubSpot;
- David Kalman, Expert Associate Partner of Marketing Technology, McKinsey & Company;
- Bruno Gralpois, Founder, Agency Mania Solutions (Formerly Visa, Sprint);
- Siddharth Taparia, Head of Marketing Transformation, SAP;
- Michael Akkerman, Global Head of Partners, Pinterest;
- Anand Thaker, CEO, IntelliPhi;
- Ermes Becerra, Vice President of Digital Marketing, Wells Fargo; and
- Christi Olson, Head of Evangelism, Microsoft.
Winners have been introduced on March 21, 2019, on the Tribeca Rooftop in New York.
In complete, we obtained slightly below 500 entries and the judges reviewed greater than half 1,000,000 phrases. More than three,000 folks within the business voted on the winners.
Well accomplished, winners and finalists!
To all of the winners and finalists, enormous congratulations once more! It’s an honor to assist acknowledge your onerous work, innovation, and excellence.
To be taught extra about why these winners and finalists have been chosen, obtain the complete winners and finalists review right here.
More data (and photographs) will also be discovered on the awards web site right here.