Martech funding roundup: CleverTap, BUMP, Dote, and Klaviyo

Last week, these advertising and marketing know-how corporations acquired funding:

  • CleverTap raised $26 million for its buyer administration instruments
  • Streetwear market BUMP raised $7.5 million
  • Dote raised $12 million and launched live-streamed purchasing events
  • Klaviyo raises $150 million by the Series B funding

The prime funding information in advertising and marketing know-how final week:

CleverTap raised $26 million for its buyer administration instruments

What it’s

California-based cellular analytics and cellular advertising and marketing firm CleverTap has secured $26 million in Series B funding. This brings them to a complete valuation of $150 million. The spherical was led by Sequoia India and had participation from Tiger Global Management and Accel.

The firm raised the recent capital after a six million greenback spherical in November 2017 and an eight million greenback spherical in August 2017, bringing its whole raised to over $40 million.

Why it issues

CleverTap’s buyer lifecycle administration platform intends to make use of the brand new funding to speed up its product and scale to fulfill buyer demand. On the plus aspect, CleverTap will probably be rendering companies to drive buyer engagement for his or her newly acquired consumer 7-Eleven Philippines’ app CLiQQ.

Streetwear market BUMP raised $7.5 million

What it’s

Brooklyn-based peer-to-peer cellular streetwear market BUMP has raised $7.5 million in Series A funding. The funding was led by, and the agency’s Brendan Wales joined BUMP’s board. Kleiner Perkins, Y Combinator, and undisclosed different angel buyers additionally participated.

Why it issues

BUMP is an internet market for getting and promoting high quality streetwear and sneakers from manufacturers like Supreme, Yeezy, Palace, and extra. With the brand new spherical, BUMP goals to increase from New York to London the place it already employs contractors.

Dote raised $12 million and launched live-streamed purchasing events

What it’s

San Francisco-based cellular purchasing start-up Dote has bagged $12 million in a brand new funding spherical. The funding was led by Goodwater Capital with participation from Lightspeed Venture Partners, and Harrison Metal.

Why it issues

With this monetary backing, Dote has now raised a complete of $23 million. The start-up has additionally introduced to launch a brand new function referred to as Shopping Party. This function will enable social media influencers to share dwell movies whereas shopping totally different merchandise on Dote and chatting with followers.

Klaviyo raises $150 million by the Series B funding

What it’s

Boston-based electronic mail advertising and marketing agency Klaviyo raised $150 million Series B funding with all the sum coming from Summit Partners.

Why it issues

Klaviyo is an electronic mail service and advertising and marketing firm based in 2012, which has grown from 1,000 prospects in 2016 to greater than 12,000 in 2018. It already has manufacturers like Bonobos, ColourPop, and Untuckit as purchasers and intends to double its consumer rely for 2019 as Mailchimp leaves Shopify. Klaviyo intends to justify the big funding with its just lately created electronic mail advertising and marketing platform the place the information lives with the messaging, thus enabling fast growth of extremely custom-made messages.

See some noteworthy martech funding information we missed? Leave a remark beneath! If you might have an upcoming funding announcement, you may submit it right here.

You may also have an interest within the news-focused model of this roundup: Salesforce + Google Cloud, Vimeo buys Magisto, IAB Tech Lab new merchandise.

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