Martech funding roundup: KeenDS, ezCater, Bitglass, SurveySparrow, Red Points, Squelch, Inc.


This previous week, these advertising and marketing expertise corporations acquired funding:

  • Keen Decision Systems closed Series A funding (undisclosed quantity)
  • ezCater obtained $150 million in Series D-1 funding at a $1.25 billion valuation
  • Bitglass raised $70 million in Series D funding
  • SaaS startup SurveySparrow obtained $1.four million in seed funding
  • Red Points introduced that it’s raised $38 million, bringing complete to $64 million
  • Customer expertise optimization answer firm Squelch, Inc. secured $12 million in funding

Top funding tales in advertising and marketing expertise final week:

Keen Decision Systems closed Series A financing for advertising and marketing analytics answer

What it’s

Durham-based SaaS firm Keen Decision Systems closed Series A funding on Tuesday morning, April 9, for his or her superior advertising and marketing analytics expertise.

The funding was led by Spring Mountain Capital.

Keen Decision Systems works with various Fortune 500 corporations to enhance advertising and marketing effectivity by as a lot as 25% or extra.

Why it issues

In a overview on their firm web site, Campbell’s Soup Company CFO stated of their expertise,

“Keen is the first company I have worked with that can successfully link marketing investment with financial impact. They were pivotal in our company’s effort to evaluate the effectiveness of our multi-brand marketing investments.”

ezCater obtained $150 million in Series D-1 funding at a $1.25 billion valuation

What it’s

Online enterprise catering market ezCater has obtained $150 million in Series D-1 funding at a $1.25 billion valuation. The funding spherical was led by Lightspeed and GIC with further participation from Light Street Capital, Wellington Management, ICONIQ Capital, and Quadrille Capital.

EzCater at the moment works with 60,500 eating places and caterers across the United States to meet orders, however the firm itself doesn’t work with meals or deliveries instantly.

Why it issues

The firm has expanded 100% yearly for the final eight years and not too long ago acquired Monkey Group, a cloud platform for supply, catering, and take-out. The firm plans to make use of its new funding to hurry up worldwide enlargement.

Bitglass raised $70 million in Series D funding

What it’s

California-based startup Bitglass has raised $70 million in Series D funding from current traders FutureFund, New Enterprise Associates, Norwest, and Singtel Innov8 and new invester Quadrille Capital, bringing its complete capital raised to round $150 million.

Why it issues

Bitglass is a startup at the moment creating a cloud service to assist shield company knowledge, disrupting the previous methods of the usual firewall. The firm says the brand new funding might be used to extend product growth and help buyer acquisition efforts.

SaaS startup SurveySparrow obtained $1.four million in seed funding

What it’s

Cloud-based buyer expertise and on-line survey platform SurveySparrow has obtained $1.four million in seed funding from Prime Venture Partners.

Founded in 2017, SurveySparrow is the primary survey software program to supply each a form-like and conversational output, growing survey completion fee by 40%. The SaaS startup has landed over 8000 clients throughout 108 nations and is anticipated to extend that to 20,000 clients by the tip of 2019.

Why it issues

The international on-line survey software program market is valued at $four.065 billion and rising. SurveySparrow plans to make use of the brand new funds for elevated product growth and is planning on doing main hiring throughout product growth, advertising and marketing, inside gross sales, and engineering within the coming months to maintain up with the market’s rising competitors.

Red Points introduced that it’s raised $38 million, bringing complete to $64 million

What it’s

Online IP infringement detection and removing software program firm Red Points has raised $38 million in funding, bringing the overall capital raised to $64 million. This most up-to-date spherical was led by Summit Partners with participation from Northzone, Mangrove, Eight Roads Ventures, and Banco Sabadell.

Why it issues

About the brand new spherical of funding, CEO and Partner Laura Urquizu says, “Brands have by no means been extra susceptible to the problems of on-line counterfeiting, piracy and distribution fraud. This rising risk makes it almost not possible for a corporation to guard its on-line belongings successfully with out full visibility into its model’s on-line presence… With this new funding, we plan to additional increase our expertise and international footprint with the objective of empowering manufacturers worldwide to seamlessly shield their beneficial belongings on-line.”

Customer expertise optimization answer firm Squelch, Inc. secured $12 million in funding

What it’s

California-based Squelch, Inc. has secured $12 million in funding from Shasta Ventures, Correlation Ventures, and Tenaya Capital.

The firm’s SaaS platform gives buyer expertise optimization options for corporations seeking to take buyer satisfaction, retention, and loyalty to the subsequent stage. The software program integrates with most SaaS-based platforms, together with Salesforce, Slack, Box, Confluence, OneDrive, and Google Drive.

Why it issues

This new capital will for probably the most half be used for ramping up the corporate’s gross sales and advertising and marketing applications, getting in entrance of extra potential clients.

PS — You may additionally have an interest within the news-focused model of this roundup: Martech information roundup: Marketo partnerships, new LinkedIn capabilities, WhatsApp Business for iOS

See one thing we missed? Leave us a remark beneath!

The publish Martech funding roundup: KeenDS, ezCater, Bitglass, SurveySparrow, Red Points, Squelch, Inc. appeared first on ClickZ.



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