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Microsoft Advertising, previously Bing Ads, is introducing two new product choices: Sponsored Products and an replace to the Microsoft Audience Network.
Microsoft’s new sponsored merchandise permit producers to drive extra site visitors and conversions for his or her merchandise by enhanced visibility.
“With this new capability, our clients can achieve better alignment of marketing efforts between manufacturers and retailers. Together, the connections they create with shoppers work harder to drive performance — clicks, conversions, and ROI.”
Manufacturers who make the most of sponsored merchandise may also achieve entry to new reporting and optimization capabilities. Retailers get further product advertising and marketing help with a good price cut up.
Sponsored merchandise are first rolling out in beta within the US solely.
Updates to Microsoft Audience Network
Product enhancements coming to the Microsoft Audience Network embrace viewable impressions and a picture add and administration device to make managing photos even simpler.
Later this 12 months, the Microsoft Audience Network will likely be expanded to the UK and Canada.