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Microsoft Advertising has launched a report that identifies destructive key phrase conflicts in purchasing campaigns.
A destructive key phrase battle refers to a key phrase being erroneously blocked from the flawed marketing campaign.
This additionally refers to a destructive key phrase with a match sort that’s acceptable for one marketing campaign however not one other.
Microsoft’s product destructive key phrase conflicts report exhibits purchasing marketing campaign advertisers which product advertisements are being blocked by destructive key phrases.
The report additionally identifies the extent at which the battle arose, which is outlined because the battle stage. Due to the character of how key phrases are used in purchasing campaigns, conflicts will at all times happen at both the marketing campaign or advert group stage.
This report ought to assist advertisers save time by rapidly figuring out errors, and increase efficiency by stopping advertisements from being blocked unintentionally.
Advertisers can entry the product destructive key phrases battle report by following the steps under:
- Navigate to the product advertisements part of the experiences tab.
- Select the Product destructive key phrase conflicts report beneath the Product advertisements part on the left aspect of the Reports tab.
- Select your alternative of columns to incorporate in the report.
- Click Run or Download to generate the report.
The new report is obtainable now to all advertisers.