Microsoft Updates Dynamic Search Ads With Longer Titles & Descriptions


Microsoft Updates Dynamic Search Ads With Longer Titles & Descriptions
‘ );

h3_html = ‘

‘+cat_head_params.sponsor.headline+’

‘;

cta = ‘‘+cat_head_params.cta_text.textual content+’
atext = ‘

‘+cat_head_params.sponsor_text+’

‘;
scdetails = scheader.getElementsByClassName( ‘scdetails’ );
sappendHtml( scdetails[0], h3_html );
sappendHtml( scdetails[0], atext );
sappendHtml( scdetails[0], cta );
// emblem
sappendHtml( scheader, “http://www.searchenginejournal.com/” );
sc_logo = scheader.getElementsByClassName( ‘sc-logo’ );
logo_html = ‘http://www.searchenginejournal.com/‘;
sappendHtml( sc_logo[0], logo_html );

sappendHtml( scheader, ‘

ADVERTISEMENT

‘ );

if(“undefined”!=typeof __gaTracker)
} // endif cat_head_params.sponsor_logo

Microsoft Advertising is updating its dynamic search advertisements with longer titles and an extra description area.

This now makes Microsoft’s dynamic search advertisements extra similar to Google’s.

The up to date advertisements assist you to:

  • Utilize an extra description area, for a most of two descriptions whole.
  • Specify as much as 90 characters every for the 2 descriptions.
  • Take benefit of longer dynamically generated advert titles.

Microsoft Updates Dynamic Search Ads With Longer Titles & Descriptions

Microsoft recommends utilizing the extra description area to make advertisements extra particular with attention-grabbing info.

However, the second description isn’t assured to indicate up on all units, so embody crucial textual content within the first description area.

Dynamic Search Ads could be created through the Campaign Management or Bulk API.

This replace accessible in nations the place Dynamic Search Ad campaigns are supported: US, UK, France, Germany, Canada, and Australia.



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