New B2B Marketing Research, LinkedIn Sales Navigator & Ad Transparency Updates, Using AI Wisely, & US Digital Ads Top $100B


2019 May 31 IPA The Drum Chart

Digital Ads Are Raking In More Cash Than Ever
A brand new Interactive Advertising Bureau (IAB) report exhibits that 2018 was the primary yr U.S. digital promoting earnings topped the $100 billion mark, hitting $107.5 billion, up from 2017’s $88.three billion, led primarily by the power of cellular and video. Users additionally spent 22 p.c extra time on social media properties in 2018 than throughout 2017, the report particulars. Adweek

eMarketer Reduces US Time Spent Estimates for Facebook and Snapchat
U.S. adults are utilizing Instagram greater than ever, at a median of 27 minutes each day and anticipated to extend by way of 2020, whereas Facebook and Snapchat have each seen a drop within the common variety of minutes of use per day, based on new forecast information from consultancy eMarketer. eMarketer

More Than Half of Marketers Say AI Is Not Meeting Their Needs
Recently-released report information from Forrester Research exhibits how good synthetic intelligence (AI) isn’t essentially all the time getting used neatly amongst entrepreneurs, with 9 out of 10 utilizing it however over 50 p.c seeing their implementations come up brief. Adweek

The Influencer Marketing Statistics You Need to Know [Infographic]
Influencer advertising statistics are explored in a brand new infographic, together with predictions displaying the follow is poised to prime the $10 billion mark by 2022, and revealing a 1,500 p.c improve in searches for details about influencer advertising over the previous three years. Social Media Today

LinkedIn Sales Navigator’s New Homepage Brings Alerts to the Forefront
LinkedIn (consumer) has added various new options to its Sales Navigator lead-management dashboard, together with up to date homepage alerts, and Adweek takes a have a look at the adjustments and what they provide digital entrepreneurs. Adweek

Social promoting channels 2019: Growth, traits, spend [Report]
Social media promoting spending has risen 27 p.c year-over-year, topped by a 44 p.c improve for video advertisements, with accompanying impressions additionally up 20 p.c, a few of the outcomes of curiosity to digital entrepreneurs in new first-quarter 2019 report information from Kenshoo’s recently-released traits report. ClickZ

2019 May 31 Statistics Image

Twitter’s MoPub offers publishers impression-level income information, hyperlinks with attribution platforms
Twitter’s cellular promoting change MoPub has given cellular app publishers a slew of further information regarding person acquisition marketing campaign efficiency, providing doubtlessly simpler identification of prime revenue-generating customers, Twitter not too long ago introduced. Marketing Land

LinkedIn Follows Facebook’s Lead with New Ad Transparency Tab on Pages
LinkedIn (consumer) has introduced firm pages promoting transparency data, accessible in a brand new tab permitting members to simply see six months’ price of sponsored content material information, the platform not too long ago introduced. Social Media Today

four Reasons Emotional Data Is Key for Building Brand Loyalty
A recently-release research by Deloitte Digital examines how emotional information, genuine connections, and clear boundaries can play key roles in constructing communications and growing model loyalty. Adweek

An unique have a look at Binet and Field’s new B2B advertising analysis
Recently-released advertising analysis explores how investing in model and demand work in B2B, and the way they’ll mix to create stronger technique than when solely counting on lead era, amongst different findings of curiosity to digital entrepreneurs. The Drum

ON THE LIGHTER SIDE:

2019 May 31 Marketoonist Comic

A lighthearted have a look at information privateness, consent fatigue, and GDPR by Marketoonist Tom Fishburne — Marketoonist

The Wagon Wheel Effect Shows the Limits of the Human Brain — Wired

Amazing! This New Gmail Feature Will Let You Know If You’re Being Normal In An Email — ClickHole

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • Lee Odden — A Sophisticated Marketer’s Perspective: Lee Odden on Ruling the Content Kingdom — LinkedIn (consumer)
  • TopRank Marketing — Leading Influencer Marketing Agencies (2019) — Influencer Marketing Hub
  • Lee Odden — What’s Trending: Rise of the Micro-Influencer — LinkedIn (consumer)
  • Nick Nelson — 10 Tips for Overcoming Mistakes and Obstacles as a Small Business Owner — Small Business Trends

Have you discovered your individual prime new influencer advertising or digital promoting tales from the previous week?

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