The common salary for seven of ten surveyed content material advertising and marketing and SEO positions in the U.S. elevated in the previous 12 months – together with a median $20,000 improve for SEO Manager.
That’s based on the seventh annual “Inbound Marketing Job + Salary Guide” [free, registration required], launched as we speak by content material intelligence platform Conductor. The report was based mostly on job listings on 4 job websites – Indeed, Glassdoor, PayScale and LinkedIn.
‘Intertwinined’ content material advertising and marketing and SEO
Conductor’s Senior Manager of Content Strategy Christine Schrader informed ClickZ that, between 2017 and 2018, there was just one place that noticed a median salary improve: Content Director. But, this 12 months, there have been will increase in seven of the ten.
One of the explanations for the will increase, she stated, is that many manufacturers are taking their SEO and content material advertising and marketing duties in-house, away from businesses, as many are additionally doing for adtech. The huge $20,000 bounce for SEO Manager, Schrader stated, is probably going as a result of that position has to handle extra in-house individuals.
These across-the-board will increase aren’t stunning, Chief Evangelist and Co-Founder Stephan Bajaio added, since SEO and content material advertising and marketing are more and more “intertwined,” though SEO consists of such different areas as ecommerce optimization.
The Guide discovered that, for the primary time, a majority (56%) of content material advertising and marketing jobs now require SEO abilities. Eighty-one p.c of SEO jobs require content material abilities, a 6% improve over 2018.
PPC (Pay-Per-Click Ads) expertise can be turning into extra of a requirement, with 42% of SEO job now making it a requirement (a 9% improve over 2018), and 20% of content material jobs requiring PPC abilities as a part of content material distribution tasks.
In the final 12 months, there was additionally an 81% improve in SEO job openings and a 112% increase in content material advertising and marketing job openings.
Average salaries, cities
Here are the ten job titles that had been tracked, together with the typical U.S. salary:
The Guide additionally consists of profiles of the tracked job positions, with averages for superior levels, years out of faculty, common tenure, and high abilities.