It feels prefer it’s been a king’s age since we first started our lengthy journey to rewrite and revamp the Beginner’s Guide to SEO. For all of the lengthy months of writing and rewriting, of agonizing over particulars and deleting/changing sections on occasion as Google threw us for a loop, it is exhausting to imagine it is lastly prepared to share:
The new Beginner’s Guide to SEO is right here!
What makes this new model so darn particular and sparkly, anyway?
I am glad you requested! Our design group would breathe a sigh of aid and let you know it is as a result of this child is on-brand and prepared to rock your eyeballs to subsequent Tuesday with its use of fancy, scalable SVGs and pictures full with alt textual content descriptions. Our group of SEO specialists would blot the sweat from their collective forehead and let you know it is as a result of we have retooled and fully up to date all our suggestions to guarantee we’re giving fledgling learners essentially the most correct push out of the digital advertising nest that we are able to. Our builders would let you know it is as a result of it lives on a brand-spankin’-new CMS and they not have to glare silently at my thirteenth Slack message of the day asking them to repair the misplaced interval on the fourth paragraph from the highest in Chapter 7.
All joking apart, each bit of the above is true, and every perspective pulls collectively a holistic reply: this model of the Beginner’s Guide represents a brand new period for the number-one useful resource for studying SEO, one the place we are able to replace it on the drop of a Google algorithm-shaped hat, the place it is simpler than ever to entry and be taught for a larger number of folks, the place you’ll be able to depend on the truth that the data is strong, up-to-date, and molded to finest match the training journey distinctive to SEO.
I discover the construction is somewhat completely different, what offers?
We cannot escape your eagle eyes! We structured the brand new information fairly in a different way from the unique. Everything is defined in our introduction, however this is the gist: taking inspiration from Maslow’s hierarchy of wants, we constructed every chapter based mostly on the core basis of how one ought to go about doing SEO, protecting essentially the most integral wants first earlier than leveling up to the following.
A small however mighty group
While it might have taken us a full 12 months and a half to get to this level, there was however a small group behind the hassle. We owe an enormous quantity of gratitude to the next of us for balancing their different priorities with the wants of the brand new Beginner’s Guide and placing their all into making this factor shine:
Britney Muller, our sensible SEO scientist and the brains behind all the brand new content material. Words can’t do justice to the hours she spent alone and after hours earlier than a whiteboard, Post-Its and dry-erase notes making up the bones and muscular tissues and soul of what would sometime grow to be this fully-fleshed-out information. For all the numerous, many weblog feedback answered and integrated, for all of the emails and Twitter messages fielded, for all of the love and exhausting work and further time she spent pouring into the brand new content material, we have now to give a heartfelt and very loud and boisterous THANK YOU. This information would not exist with out her experience, consideration to element, and dedication to excellence.
Kameron Jenkins, our SEO wordsmith and all-around content material superheroine. Her beautiful grasp of the written phrase and in depth expertise as an company SEO had been paramount in pulling collectively disparate suggestions, finessing difficult ideas into easy and comprehensible phrases, and organizing the data in methods most conducive to aiding new learners. Again, this information would not be right here with out her optimistic angle and unbelievable, knowledgeable assist.
Trevor Klein, editor extraordinaire. His unique imaginative and prescient of organizing it in accordance to the SEO hierarchy of wants offered the perception and structure vital to structuring the information in a totally new and totally useful manner. Many of the phrases, voice, and tone therein belong to him, and we deeply admire the additional polish and shine he lent to this monumental effort.
Skye Stewart, proficient designer and UX aficionado. All the pleasant photos you may discover inside the chapters are compliments of her cautious handiwork, from the robo-librarian of Chapter 2 to the meat-grinder-turned-code-renderer of Chapter 5. The new Beginner’s Guide can be an infinitely much less whimsical expertise with out her creativity and imaginative and prescient.
Casey Coates, software program engineer and mystical CMS-wizard-come-miracle-maker. I can safely say that there is no such thing as a manner you’ll be exploring the brand-new Beginner’s Guide in any coherent method with out his assist. For all of the last-minute additions to CMS deploys, for calmly fielding all the additional questions and asks, for being infinitely responsive and useful (living proof: including alt textual content to the picture block lower than two minutes after I requested for it) and for a lot, rather more, we’re grateful.
There are an ideal many other people who helped get this effort underway: Shelly Matsudaira, Aaron Kitney, Jeff Crump, and Cyrus Shepard for their integral help shifting this factor previous the end line; Rand Fishkin, in fact, for creating the unique and longest-enduring model of this information; and to all of you, our pricey group, for all of the hours you spent studying our first drafts and sharing your sincere ideas, extraordinarily constructive criticisms, and ever-humbling reward. This could not exist with out you!
Y’all prepared for this?
With tender satisfaction and solely a touch of the type of naturally occurring nervousness that accompanies any large content material debut, we’re delighted and excited for you to dive into the brand-new Beginner’s Guide to SEO. The unique has been learn over ten million occasions, a mind-boggling and really humbling quantity. We can solely hope that our latest incarnation is met by an analogous variety of shiny minds keen to dive into the exhilarating, difficult, advanced, and profitable world of SEO.
Whether you are simply beginning out, need to jog your reminiscence on the basics, want to clue in colleagues to the complexity of your work, or are simply plain interested by what’s modified, we hope from the underside of our hearts that you just get what you want from the brand new Beginner’s Guide.
Dive in and tell us what you assume!