With vacation journey simply across the nook, it’s the good time to make amends for the most well-liked episodes of our Social Pros podcast that you might have missed.
Based on information from Libsyn, our podcast internet hosting resolution, listed below are the highest 10 hottest episodes for 2019 of Social Pros, our social media podcast.
What Seth Godin Thinks About the State of Social Media
Seth Godin (no intro wanted) joined Social Pros to debate the state of social advertising and the significance of consistency. This is my favourite episode of the 12 months, and our listeners’ favourite episode too.
Seth discusses why clickbait erodes belief, why he isn’t lively on social media, and why consistency is extra worthwhile than authenticity. If you solely pay attention to 1 episode, take heed to this one!
How Cinnabon Built Their Sweet Social Media Program
Not solely has this episode been listened to 1000’s of occasions, but it surely additionally carried out properly in our weekly e-newsletter. Who can resist content material about Cinnabon?
In this episode, Marissa Sharpless, Sr. Manager PR and Social Media at Cinnabon, discusses the ability of storytelling on social media. She shares the way to incorporate UGC in your model storytelling, the way to use Twitter Chats and social listening to bond together with your neighborhood, and the way Cinnabon makes use of information in relation to gross sales attribution. Fascinating, behind-the-scenes insights into Cinnabon’s social media technique!
How to Turn Customer Complains Into Winning Social Media Content
Customer service is an often-discussed facet of social media, however in relation to buyer complaints, the technique is commonly to maneuver them out of the social highlight to take care of them privately. Lindsey Hancock takes a special strategy and sometimes places buyer complaints entrance and heart, giving supporters an opportunity to indicate their love. Genius!
Find out how this works and the way you are able to do the identical on this standard episode of Social Pros.
How to Repurpose Your Content on Social for Maximum Results
Do you repurpose your content material? Most entrepreneurs spend a lot of their time and vitality creating new content material that they neglect to appreciate the potential worth that comes from repurposing content material. In this episode, Amy Woods, founder of Content 10x, explains her confirmed course of for repurposing content material on social media.
Listen now to learn how to use content material repurposing to drive site visitors, enhance consciousness and generate extra clicks.
How to Add Value with Every Instagram Post
There was a time (lengthy, way back) when all you needed to do was put up a half-decent photograph with a brief, ideally humorous caption and that was it. Nowadays, if you wish to be classed as an ‘influencer,’ you’ve acquired to sharpen your sport and ensure each put up supplies worth to somebody, by some means. In this episode, Rev Ciancio talks about growing engagement on Instagram with a fine-tuned social media technique.
Rev is one of the nation’s main meals and hospitality influencers, and when you’ve by no means heard of him, you received’t overlook him after listening to this episode.
The Power and Shortcomings of Influencer Marketing at Scale
Did you already know that 63% of shoppers belief influencers about manufacturers extra than they belief manufacturers about manufacturers? Yet, so many manufacturers nonetheless shrink back from influencer advertising.
In this episode, David Armano of Edelman discusses why you could rethink this mindset, the relationship between influencer advertising and phrase of mouth and to evaluate whether or not an influencer is appropriate for a model promotion.
Non-Obvious 2019 Trends for Social Media and Beyond
Trends usually appear to be they occur in a single day, however in actuality, there’s a bit of a buildup. Spotting a pattern and understanding it earlier than it turns into apparent is the important thing to staying forward of the sport in relation to social media.
In this episode, revisit the 2019 high social media tendencies from the start of the 12 months with visitor Rohit Bhargava.
How to Transform Your Followers into Superfans with Magic Moments
Your superfans are your greatest supporters. They’ll promote your model far and huge, inform their mates about you and interact with you in many alternative methods. Your superfans are on the market—you simply want to attach with them and supply them with magical moments that preserve them coming again for extra.
Listen now as Pat Flynn explains the way to discover and activate your superfans with magic moments. I like this recommendation!
How a 180 Year Old Brand Made a Huge Social Media Pivot
There was a time when social might be used as a free advertising device. The solely value you needed to pay for some engagement was time and perhaps slightly bit of luck. However, placing the identical message on a number of platforms and hoping for the most effective isn’t going to chop it anymore.
In this episode of Social Pros, Jenn Hartmann, PR and Social Media Manager at John Deere, reveals how paid social helped John Deere goal their particular viewers with the precise message on the proper time.
How This Airline Became the Best within the World at Social Media
WestJet is the primary airline on social media, successful a number of awards for his or her technique and efficiency. Other manufacturers within the airline trade wrestle to rival their success and their secret is straightforward – fairly than persist with the identical technique 12 months after 12 months, they’ve continued to evolve alongside social media.
In this episode, you’ll hear from Greg Hounslow, Emerging Media Manager at WestJet, as he discusses how the airline has propelled their on-line presence to turn into the primary model on social within the airline trade.
Suggest a Guest for 2020
Have a suggestion on a subject or visitor for an episode in 2020? We’d love to listen to from you! Simply e-mail us and ship us your concepts. Happy Listening!