Search advertising has matured in some ways all through 2019. At every twist and switch alongside the journey, we’ve completed our greatest to not solely cowl every change completely, however to additionally provide perception and research-based technique to assist savvy digital entrepreneurs alongside the best way.
We’re lucky to have a stellar group of digital advertising professionals contributing to the TopRank Marketing Blog, with our CEO Lee Odden, Associate Director of Search & Analytics Tiffani Allen, Vice President of Client Accounts Alexis Hall, Content Strategist Anne Leuman, and others, every contributing beneficial and actionable search advertising insights, ideas, and techniques this previous 12 months.
To assist our weblog group develop its search advertising information, we’re thrilled to supply this record of our hottest search advertising posts of 2019.
Our Most Popular Search Marketing Posts in 2019:
1. 5 search engine marketing Mistakes Killing Your Content Performance and a Fix for Each — Tiffani Allen
Our proficient Associate Director of Search & Analytics Tiffani Allen wrote our hottest search advertising publish of 2019, taking an necessary take a look at 5 search engine marketing errors killing your content material efficiency, and providing up an actionable repair for every. Tiffani explored the way to keep away from and repair key phrases based mostly solely on quantity, utilizing an excessive amount of focusing on, and the perils of ignoring inside hyperlink constructions. Check out all of Tiffani’s posts right here, and observe her on Twitter.
“Following SEO best practices as a content marketer can reduce performance-related headaches and set you up for long-term success.” @Tiffani_Allen Click To Tweet
2. The Relationship Between search engine marketing and Social Media: It’s Complicated … and Complementary — Nick Nelson
The second hottest search advertising publish of the 12 months is by our Senior Content Strategist Nick Nelson, who deftly explores the sophisticated but complimentary relationship between search engine marketing and social media, and reveals the way to maximize each in unison along with your advertising efforts. Check out all of Nick’s posts right here, and observe him on Twitter.
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three. What the Future of Google Search Means for B2B Marketers — Lane R. Ellis
In the quantity three spot on our prime search advertising posts of 2019 record, I explored what the long run of Google search imply for B2B entrepreneurs, how touch-free Motion Sense gestural search and different adjustments will have an effect on the course of B2B advertising in 2020 and past. Check out all of my posts right here, and observe me on Twitter.
“Innovations at Google will alter how people search, learn, and lead their professional and personal lives.” — Lane R. Ellis @lanerellis Click To Tweet
four. How A Best Answer Content Strategy Drives B2B Marketing Results — Lee Odden
Our CEO Lee Odden wrote the fourth hottest search advertising publish on our weblog in 2019, exploring how a best-answer content material technique can drive spectacular B2B advertising outcomes, exhibiting its worth and providing up sturdy examples of what it takes to be the most effective reply. Lee reveals that being the most effective reply is tough, however that it’s the value for being within the winner’s circle of constant prime visibility. Check out all of Lee’s 2,600+ posts right here, and observe him on Twitter.
“If buyers don’t see consistent, credible and engaging ‘best answer’ content across channels from your brand, they’ll begin to trust competitors who are.” @LeeOdden Click To Tweet
5. The Intersection of search engine marketing & Influencer Marketing: What B2B Marketers Need to Know — Caitlin Burgess
Our Senior Content Marketing Manager Caitlin Burgess earned the quantity 5 spot on our prime search advertising posts of the 12 months record, exhibiting how B2B entrepreneurs profit when search engine marketing and affect collide, changing into a strong key phrase and topical analysis instrument to create best-answer content material that audiences and search engines like google crave. Check out all of Caitlin’s posts right here, and observe her on Twitter.
“Integration is absolutely essential for driving digital and content marketing success in the crowded, competitive B2B landscape.” @CaitlinMBurgess Click To Tweet
6. How B2B Marketers Can Win at Search with Best Answer Content — Nick Nelson
Nick additionally penned the sixth hottest search advertising publish of 2019, with an in depth take a look at how one can modernize search advertising to suit with a completely customer-centric technique, with perception from our information to figuring out “best answer” alternatives. Nick reveals how a number of disciplines — from technical search engine marketing to inventive content material — may be leveraged to win the search advertising sport.
“When marketers make the effort to see every side of the questions their customers are asking, we can see the bigger picture and craft content to fully satisfy the extent of a searcher’s interest.” @NickNelsonMN Click To Tweet
7. 6 Cannes Revelations About B2B Marketing in 2020 — Lane R. Ellis
Another of my posts made the 12 months’s prime 10 search advertising publish lists, exploring a quantity of B2B search revelations from the 2019 Cannes Lions International Festival of Creativity, with six take-aways together with range KPIs, real-time branding, micro-storytelling, and the rise of customer-driven search journeys.
“Search taking place from smart speakers and other connected voice-assisted is poised to boom in the coming years, and podcasting is expanding to offer new ways to integrate brand messaging.” @LaneREllis Click To Tweet
eight. 10 Smart Question Research Tools for B2B Marketers — Lane R. Ellis
In our eighth hottest search advertising publish of 2019, a share 10 sensible query analysis instruments and an array of savvy techniques to assist B2B entrepreneurs uncover the questions your viewers is asking, and supply best-answer options.
“How can you be the best answer for your audience if you don’t understand what questions they’re asking or what problems they’re trying to solve?” — Lane R. Ellis @lanerellis Click To Tweet
9. Hey Alexa: How Do I Bake Voice Search Into My B2B Marketing Strategy? — Nick Nelson
With his third look on our search advertising prime 10 record, Nick reveals how B2B manufacturers can be certain that their content material technique is aligned with the rise of voice search, and helps you discover your B2B advertising voice.
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10. Optimize Your B2B Content Performance with an search engine marketing Audit — Tiffani Allen
Tiffani makes one other look on our prime 10 record of search advertising posts for the 12 months, exploring how will you optimize your B2B content material efficiency utilizing a considerate and strategic search engine marketing audit that can assist you perceive your panorama by analyzing technical, on-page and off-page elements, and extra.
“A strategic and thoughtful SEO audit will result in a clear, prioritized and actionable plan to improve your search visibility in the ways it matters most to your business.” @Tiffani_Allen Click To Tweet
We can’t thank Tiffani, Nick, Lee, and Caitlin sufficient for these prime 10 search advertising posts of 2019 — congratulations on making the record!
Thanks TopRank Marketing Writers & Readers
We printed dozens of posts this 12 months particularly about search advertising, and plan to convey you much more in 2020, so keep tuned for a brand new 12 months of the most recent useful search trade analysis and perception.
Please tell us which search advertising subjects and concepts you’d wish to see us concentrate on for 2020 — we’d love to listen to your options. Feel free to go away these ideas within the feedback part beneath.
Many thanks to every of you who learn our weblog repeatedly, and to all of you who touch upon and share our posts on the TopRank Marketing social media channels at Twitter, LinkedIn, Facebook, Instagram, and YouTube.