Paid Search is Still the Dominant Digital Ad Channel in 2019


Paid Search is Still the Dominant Digital Ad Channel in 2019
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A brand new examine reveals paid search is nonetheless the prime digital advert channel so far as advertisers’ budgets are involved.

Paid search accounted for 39% of advertisers’ whole budgets, in accordance with Marin Software’s State of Digital Advertising 2019 report,

Data in the report was collected from over 450 B2B and B2C digital advertising and marketing professionals in the US and the UK.

While paid search is by far the dominant advert channel, advertisers are spending extra on different channels than they had been final 12 months.

Ad Spend on Paid Social is Up

Paid social accounted for the second-highest share of advertisers’ budgets (18%), adopted by show promoting (16%).

Ad spend on Instagram, in specific, is going up. But the examine finds the improve in spending on Instagram adverts is not a results of advertisers spending much less on different social media adverts.

Rather, the better spending on Instagram adverts will come from an incremental funds improve as a substitute of transferring advert from elsewhere.

Advertisers Plan to Spend More on Amazon

According to the examine, 60% of respondents plan to extend spending on Amazon adverts over the subsequent 12 months.

In addition, 55% of respondents say they began utilizing Amazon adverts as a result of they see it as a major progress alternative.

When requested what their objectives are with Amazon adverts, one in 4 respondents mentioned they wish to improve purchases at the decrease finish of the funnel.

Other Insights

Here are some extra highlights from the report:

  • Google is the most trusted writer amongst advertisers – 98% rated Google a four or 5 (out of 5) on the belief index.
  • 84% of respondents who use paid search are presently utilizing or planning to make use of Google’s new responsive search adverts.
  • 65% say their firm’s use of shoppable photographs inside search will improve in 2019.
  • 32% say video is the handiest social advert format, adopted by picture adverts (26%), Instagram Stories (23%), and carousel adverts (19%).

For extra info, obtain the full report right here.



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