Pinterest is now the third largest social media platform in the United States, a place which it’s anticipated to maintain for the foreseeable future.
This knowledge comes from eMarketer’s newest estimates, which sees Pinterest ending 2019 with 82.four million customers. Pinterest managed to surpass Snapchat’s 80.2 million customers, which is notable contemplating Snapchat’s consumer base has been bigger than Pinterest’s in latest years.
As eMarketer reviews, Pinterest had such 12 months in 2019 that it greater than doubled earlier estimates:
“Pinterest saw 9.1% growth in 2019, a revision from our previous estimate of 4.3% growth. This year, it will have 86.0 million users, compared with Snapchat’s 83.1 million. The gap between the two platforms’ user bases will continue to grow through the end of our forecasting period in 2023.”
The development of Pinterest is attributed to its common enchantment throughout totally different age teams, whereas Snapchat caters primarily to a youthful viewers.
”Pinterest’s customers are extra evenly represented throughout all age teams as a share of the final inhabitants, whereas Snapchat’s are far more skewed in the youthful age teams.”
Pinterest customers will account for 41.1% of all US social community customers in 2020, a quantity which is predicted to develop over the following three years. Snapchat is predicted to achieve customers this 12 months however fall flat it 2021.