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Angry followers are review-bombing podcasts with one-star critiques, and podcasters have nowhere to show for assist.
A narrative of how one true crime podcast lately noticed their star ranking plummet was profiled in The Verge this week.
The podcast was blasted with detrimental critiques after the host’s criticism of one other true crime podcast was featured in a significant newspaper.
The story speaks to a bigger situation in the podcast area, which is the dearth of any safety in place to fight malicious critiques.
In different industries the place star scores wield substantial affect, there are failsafes in place to thwart off coordinated assaults.
For instance, if platforms corresponding to Facebook and Yelp detect a enterprise is being unfairly focused with detrimental critiques they’ll briefly droop the flexibility to go away critiques.
Let’s say an area enterprise was featured in the information for one thing folks didn’t agree with. People might attempt to harm the enterprise’s fame by inundating it with detrimental critiques.
Here’s an instance of what you’d see in Facebook and Yelp when any such factor happens:
In a case like this, individuals are leaving their opinion of the information story and never their opinion of the shopper expertise.
That’s precisely the issue occurring in podcasting proper now. Established, profitable podcasts are seeing their assessment scores drop in a single day and there’s nowhere to show for assist.
Coordinated assaults like these don’t simply harm listenership, in some circumstances they harm morale to the purpose that host provides up completely.
A one-star ranking marketing campaign in opposition to a podcast hosted by two journalists prompted them to stop after realizing there was nothing they may do about it.
Taylor Lorenz, one of many podcast hosts, explains:
“There’s no recourse with something like this. There’s nothing we could do, so we just quit doing the podcast shortly after. It’s definitely when I emotionally just gave up on podcasting.”
Attempts to succeed in out to report the harassment to Apple help haven’t resulted in any type of motion.
If it’s best to ever end up in a scenario the place the podcast you’ve labored arduous on is being attacked with detrimental critiques – preserve this subsequent half in thoughts.
Advertisers Don’t Care About Negative Reviews
Review-bombing might proceed to harm podcaster morale till there are larger protections in place, however apparently it received’t harm income.
The Verge’s story incorporates feedback from an government at a significant podcasting company who says advertisers care about downloads, not critiques.
A constant, loyal viewers means greater than assessment stars in the case of the place advertisers resolve to spend cash.
A coordinated assault of one-star critiques is unlikely to affect an organization’s determination to promote with a selected podcast.
However, there ought to nonetheless be measures in place to fend off malicious critiques. A low ranking might stop new listeners from subscribing to a podcast, which may then affect the flexibility to draw bigger advertisers in the long run.
That’s why there ought to be stronger measures in place, however till they’re, attempt to not let malicious critiques harm morale an excessive amount of if you happen to occur to obtain them.