Remembering the Tragedy That Made Our Community Start Talking


About one yr in the past, the whole lot modified for me and for our group.

A tragedy that struck residence so arduous it shook us to our core.

A suicide.

An expensive buddy, sensible thoughts, adored father, revered colleague … the record goes on, left us in a approach that hits straight to the coronary heart and wakes you up like only a few different occasions can.

I actually wakened that day. That alarm screamed as loud because it might and I nonetheless hear it to at the present time.

I do know I wasn’t alone. So lots of my friends skilled comparable feelings, sensations, and reactions.

We Could No Longer Ignore the Problem

Sadly, this wasn’t the first tragedy we’d encountered that yr – we misplaced different associates and colleagues as nicely.

But we knew we couldn’t stand to lose any extra wonderful folks.

We couldn’t look away. We couldn’t simply keep it up anymore.

So we began speaking.

I’ve been blown away by our web advertising group. Many of us have by no means even met nose to nose and but the comradery, the friendship, the assist amongst us run rampant!

Never earlier than have I seen a bunch of individuals come collectively so rapidly and so brazenly as after we had been compelled to face this tragedy.

Groups had been fashioned. Calls had been made. Texts had been despatched. Face-to-face get-togethers had been had. Columns like this one had been created.

And the finest a part of all of it? It didn’t cease!

We noticed the want to remain related. We acknowledged that we’re a household that should assist one another. And, maybe most of all, we noticed that we weren’t alone in our struggles.

It has been wonderful to see the openness and honesty that has turn into so commonplace over the previous yr. I’ve seen folks that after felt they couldn’t danger being seen with out their masks on break down and lay themselves out in the most susceptible methods.

I embrace myself in that record. I’ve turn into extra in a position to reveal myself to the world round me. That has solely been made potential by others sharing in that journey with me.

In main as much as this piece, I knew that I needed to actually discover a approach to give attention to the constructive adjustments that our group has seen due to Jordan Kasteler.

I needed to honor him in a approach that basically introduced some type of good to this unbelievable loss that all of us skilled as a consequence of his passing.

Where Are We Now? Thoughts from Our Community

I reached out and requested a couple of folks in our group if they might share some phrases of how they’ve been modified for the higher in addition to how they’ve seen our group as a complete making adjustments to assist one another over the previous yr.

Here is what they needed to say:

Alexandra Tachalova:

“Working days, nights, and weekends was regular for me a couple of years in the past. However, at the moment I couldn’t say that I used to be actually pleased. I didn’t perceive at the time that my work-life stability was fully off, and I now know that that would have developed into one thing really horrifying.

I ultimately reached such an emotionally unstable level that I hit a time the place one week I used to be tremendous productive, however the following week I felt vastly demotivated and completely depressing. (I do know it is a acquainted story with many others as nicely, I hear folks telling comparable tales and sharing comparable experiences usually.)

Over the previous whereas, I’ve been working diligently to avoid wasting myself from this emotional entice. This new focus has led me to investing extra time into issues that aren’t associated to work and placing extra time into the issues that assist to create a happier life for myself.

I can see that extra folks in our group have gotten extra conscious of the have to make this kind of a change to their schedules and priorities as nicely, which is sensible to see!”

Melissa Fach:

“In the past year, I have noticed a massive shift in our community not being ashamed to reach out and ask for help, advice, or just a kind word. I feel like masks have been dropped, and people are not embarrassed to discuss what makes them “real”; I find it irresistible!

I believe many individuals used to really feel they needed to have public persona that was acceptable, and now they know all of us have points and it’s OK to speak about.

I’ve an image of Jordan out that I see day-after-day. I moved previous the guilt and the ache once I checked out it, and he’s now a day by day reminder to remain current with my associates as a lot as I can.

And, it’s a reminder to me to remain targeted on my well-being as nicely. I are likely to overwork and do an excessive amount of for everybody and find yourself exhausted. I take steps now to care for me greater than ever earlier than.”

Steve Wiideman:

“Though I’ve been in the business for years, I’m nonetheless a considerably newer member of the website positioning group. Call it worry of rejection, social anxiousness, no matter, I’ve all the time been nervous to place myself ready to be judged by my friends.

It actually wasn’t till I used to be invited to an incredible Facebook group made up of a small close-knit group of business friends specializing in supporting one another by way of the day-to-day struggles that I noticed that just about everybody shared the similar fears, anxieties and experiences that I’ve.

What a aid it’s to know there’s a place the place we share what we’re feeling and have a lot empathy! Finally I’ve a spot I can flip to the place folks perceive me.

Even if I don’t share as a lot as others, I’ve peace of thoughts understanding there are folks there prepared and prepared to hear and assist, the place there’s no judgement, simply open arms.”

Danny Goodwin:

“We’ve positively made numerous progress over the previous yr as a group. However, if I’m being fully sincere, we nonetheless have a protracted approach to go. I’m nonetheless listening to about problems with bullying. I’m seeing folks piling on folks they disagree with on Twitter.

While, fortunately, these are in the minority, the polarization and black-and-white pondering must cease. The judging and assuming must cease. The trolling and “mob mentality” must cease.

We have to cease combating one another and begin lifting one another up – treating everybody like human beings. Nobody is ideal, however I hope we’ll proceed to see extra folks be capable of let go of their hate and negativity to simply accept love and positivity into their lives. I do know that can proceed to be our goal with Friday Focus – to remind everybody that they don’t seem to be alone of their struggles.

Ultimately, although, I’m so pleased to be part of one thing so constructive in our group – and it’s nice to see so many others leaping onboard, too.”

Kim Krause Berg:

“It’s simple to imagine that your friends are typically doing higher than you, making extra money than you, and are tremendous profitable in each approach. It is simply in the previous few years that I noticed that is baloney.

I respect individuals who take away their masks and present who they are surely. We are folks with lives and struggles, heartache, despair, and ache.

In the previous yr I’ve opened up extra and made new friendships consequently. We have extra in frequent with one another than we’d assume.”

Dave Davies:

“Over the previous yr I’ve seen an unbelievable shift in our group.

Social media itself breeds an atmosphere the place we see solely the better of our friends and put up the better of ourselves and being in advertising, needing to be on social media, needing to market ourselves on social media and seeing solely the finest model of these educated in presenting the finest model of themselves – one can really feel very alone in tough occasions. Compounding that we face an usually remoted occupation the place even sitting beside somebody, we’re targeted on a display screen and all they include.

Sadly, everyone knows too nicely what that results in, and over the previous yr we collectively acknowledged that we’re human. That these round us are human. That others want assist and maybe most significantly, that we do too.

We lastly heard the phrases spoken all too usually after these tragic occasions, “If solely that they had requested for assist.” And we took it upon ourselves to take action.

We lastly knew to hear, to look at and to learn how these round us had been doing, lest we face the lack of one other buddy who we might have dropped the whole lot for, ‘If only they had asked for help.’

The group has grown it’s coronary heart and soul over the previous yr.

There continues to be loads to do. There are nonetheless many who don’t know the place to show. Many who don’t know who to speak to. But every time we attain out and every time we discuss challenges brazenly, share our personal and hearken to theirs … every time we try this, the group grows it’s coronary heart a bit of extra.

It has been a unbelievable yr of change. While we’ll perpetually mourn the spark, the now burning fireplace retains us all hotter.”

Jeremy Knauff:

“One factor that has modified dramatically in our business over the final yr, is that as people, we’ve turn into much more vocal about asking for assist after we want it.

I believe most individuals are greater than prepared to assist one another. They simply need to know that somebody wants assist. Now that individuals are beginning to open up extra about their private struggles, the group is ready to higher assist them.”

Thank You!

I wish to take this chance to thank all of you – whether or not I do know you in individual, whether or not I do know you on-line, even when I don’t know you in any respect –- thanks for being right here.

Thank you for caring and sharing and being part of the constructive change that we’re all working so arduous at creating.

Keep being a power for good in our group.

Together we’ll make a distinction.


Jordan Kasteler

This piece is written in reminiscence, honor, recognition, and gratitude of Jordan Kasteler.

For all that he gave us, shared with us, taught us, and left us with. We are eternally grateful.


***PLEASE DO NOT STRUGGLE ALONE! Reach out, ask for assist and know that you’re valued.
CLICK HERE for an inventory of telephone numbers for Suicide Hotlines round the world.***


Featured Image Credit: Paulo Bobita



Source hyperlink website positioning

Be the first to comment

Leave a Reply

Your email address will not be published.


*