Small Business Guide to Chatbots & Facebook Messenger Marketing

Chatbots are all of the enterprise buzz – and for good cause.

They give prospects of any-size enterprise crucial solutions to urgent questions rapidly.

They can:

  • Boost your common order worth.
  • Accelerate the consumers’ journey.
  • Reduce your customer support prices.

Pretty superior, proper?

But chatbots are constructed on advanced tech that requires a developer to code and preserve, placing them out of attain of most small enterprise owner-slash-marketer-slash-entrepreneurs, proper?


This article is the do-it-all entrepreneur’s (a.okay.a. small enterprise) information to utilizing bots as your corporation’s automated assistant and advertising and marketing assist.

What you’ll study:

Let’s leap in!

What’s a Facebook Messenger Bot?

A chatbot is a pc program that interacts with customers via a conversational interface.

Facebook Messenger chatbots are chatbots on Facebook’s messaging platform, Messenger. (You know, the chat app you most likely have in your telephone. And if not you, then 1.three billion customers world wide.)

Facebook Messenger might be the preferred platform for chatbots for 2 key causes:

  • Facebook Messenger has over a billion customers (second on the planet solely to Facebook-owned WhatsApp).
  • Facebook Messenger has a developer API that permits companies to do automated messaging.

Boom, that’s the viewers and the means.

Automated chat applied sciences allow you to interact along with your prospects 24/7, guaranteeing the knowledge they search is at all times at their fingertips.

What Can a Small Business Use Facebook Messenger Bots For?

Two large issues to record right here underneath why Facebook bots for my enterprise:

1. Digital Marketing: Driving More Leads & Sales

When surveyed, 21 p.c of customers see chatbots as the best manner to contact a enterprise.

In reality, 15 p.c of customers have already engaged with an organization’s chatbot, and 95 p.c imagine bots will play a crucial function in customer support transferring ahead.

To make it even higher, 40 p.c don’t even care that an individual may not be behind the chat. As lengthy as they get the assistance they want, they’re glad.

2. Customer Service: Helping Customers Solve Issues

One key and apparent use case for bots is offering fast solutions to widespread questions. Think of it as an interactive FAQ web site web page.

Instead of getting to scroll to discover the reply or head to an internet site and do a search, the shopper can immediately retrieve a solution, utilizing a mobile-friendly dialog that’s acquainted.

Ultimately, chatbots aren’t simply handy for small companies; prospects choose them, too.

Are you prepared to get began with bots? Keep studying.

Who Will Build Your Bots?

One of essentially the most daunting elements about chatbots is determining who’s going to construct it.

After all, you want high quality content material in your bot in order for you it to be efficient, so getting the precise thoughts behind the design is crucial.

Luckily, it’s possible you’ll have already got the precise individual in place. And perhaps it’s you.

If you or somebody in your workforce is doing all your copywriting, e-mail advertising and marketing, on-line advertisements, or social media content material, they may very well be ultimate for making a chatbot.

Building chatbots that reply Q&As and ship broadcasts to your record requires no coding if utilizing a visible content material builder.

Today’s chatbot instruments are extremely user-friendly. You don’t want a level in programming and even how to write code to get began.

Because nobody is proscribed technically, essentially the most crucial ability is writing conversion-focused content material for the bot.

Designing and growing chatbots and chat advertising and marketing funnels is actually all concerning the messages and the gives.

You want participating, helpful, and concise content material, guaranteeing individuals can get fast solutions which can be introduced in a manner that pulls them into the dialog.

Really, chatbots are a advertising and marketing channel, which is why copywriters, entrepreneurs and advertisers make the perfect chat marketer.

With the precise instruments, your chatbot constructing and upkeep processes change into a breeze. MobileMonkey is a free choice (Disclosure: I work for the corporate).

In order to execute the chatbot advertising and marketing campaigns described under, you should utilize a 100 p.c free MobileMonkey account.

Importantly, you don’t want to be a tech whiz to use a visible content material chatbot builder.

You by no means have to write a single line of code. Instead, you should utilize pleasant drag-and-drop, toggle decisions, checkboxes, and comparable approaches to design your good chatbot.

What Do Awesome Facebook Messenger Bots for Small Business Look Like?

Here we’ll stroll via constructing and deploying Facebook Messenger chatbots to improve engagement and the customer support expertise.

Do the Maintenance by Programming Answers to FAQs

Once individuals begin participating along with your chatbot, you’re doubtless going to uncover that they ask some questions that aren’t a part of your bot.

If you do, don’t be discouraged. This is definitely a possibility to construct a greater, extra complete chatbot.

Take a have a look at the unanswered questions and write up the solutions.

Then, head into your chatbot’s programming and add them to the record. Essentially, you’re increasing your FAQs based mostly on what individuals need to know, making your chatbot extra useful.

chatbot answering FAQs

Ideally, you need to assessment your unanswered questions weekly. That manner, you may replace your bot ceaselessly, making it one of the best it may be on a daily schedule.

Send Chat Blasts

When it comes to engagement, chat blasts are an excellent choice. Plus, they drive site visitors, specializing in individuals who have already made contact and expressed an curiosity.

When you employ the chatbot builder, you add content material with widgets that you may click on, drag and drop:

chatbot builder with gif and quick question

The nature of chatbots is extremely interactive and conversational, making it extra fascinating to your prospects. Plus, you may goal the messages based mostly on the viewers.

This permits you to use completely different approaches for individuals who have requested particular questions, engaged with you in a specific trend, or fall into sure demographics.

Read 5 Ways You Can Drive More Organic (Yes, FREE!) Traffic with Chatbots to study extra about chatbots.

Pro Tip: Be Uber Engaging — Even Entertaining

While chatbots are meant to be informational, that doesn’t imply they’ll’t be thrilling and enjoyable.

Giving your bot some character, sharing useful suggestions and tips that may assist your contact excel, or asking questions and inspiring dialog all improve engagement.

Ultimately, you need to make the expertise satisfying and beneficial, so have just a little enjoyable when creating your chatbot.

How to Get More Leads with Messenger Bots

As a small enterprise, increasing your contacts record is commonly essential to your success. Luckily, chatbots could make that simple.

(I’ve tackled how entrepreneurs can generate leads via a Messenger chatbot in a earlier article, How to Build a Free Facebook Messenger Chatbot for Lead Generation.)

Here are three examples of wonderful lead magnets that may make it easier to develop your Messenger contacts record.

Website Chat

With the Messenger chat widget, you may add the chat characteristic to your web site.

messenger bot website chat customized

Pictured above:

  1. You can customise the welcome message in your web site chat, in addition to the pages in your web site the place the chat is out there.
  2. Since it’s Facebook Messenger chat, when a buyer reaches out, they’re utilizing their Facebook account.

Bonus: When individuals message you in your web site, they’re routinely added to your Messenger contact database. Then, you may hold the dialog going, even when they go away your website.

Plus, the Messenger chat widget is by default mobile-friendly. As extra individuals flip to their smartphones to run round on-line, this will separate you from rivals who aren’t embracing the facility of Messenger.

When you employ Facebook Messenger chat in your web site, you increase your contact record routinely. Since the shopper has to be logged in to use the chatbot, you acquire their data as quickly as they interact.

Comment Guard

MobileMonkey’s Comment Guard enables you to create autoresponder chatbots that attain out at any time when somebody posts a remark.

They ship the consumer a non-public message routinely, permitting you to attain out to individuals who’ve already interacted with you and add them to your contacts record.

Plus, should you couple Comment Guard with different engagement choices (like contests, giveaways, free guides, and extra), you’re encouraging individuals to remark in your posts, making it simpler to rating leads.

Facebook Ads

Instead of utilizing conventional advertisements that ship individuals who click on to your web site, go for click-to-Messenger advertisements as a substitute.

When a consumer clicks your advert, it begins a Messenger dialog, permitting you to seize their contact data whereas they get useful details about your services or products utilizing probably the most participating platforms round.

The Final Take

Ultimately, Facebook Messenger chatbots are highly effective advertising and marketing and customer support instruments.

By embracing chatbots, you’re utilizing a communication channel that prospects choose and luxuriate in.

Chatbots allow you to be the place your prospects are, on the chat app they know, love, and depend on day-after-day, letting you develop your corporation with at this time’s trending tech.

More Resources:

Image Credits

All screenshots taken by creator, April 2019

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