2019 social media utilization statistics and analysis from my pals at Edison Research and Triton Digital, contained within the latest model of their annual The Social Habit research, discovered shocking shifts in how Americans of various genders, age teams, and races use social media and social networks.
I strongly encourage you to obtain your complete free report, as there may be a variety of extra attention-grabbing info than what I’ve analyzed for you right here.
A observe on methodology: This shouldn’t be some fast ballot marketer put collectively. Edison is among the most-respected analysis organizations in America. This a random pattern survey of 1,500 individuals, with individuals balanced to match USA gender, age, and race distribution. In brief, that is information you possibly can belief.
Let’s dive into these social media utilization statistics and talk about what the analysis actually means.
Social Media Has Peaked
Approximately 223 million Americans use social media in 2019. This is a slight improve over 2018, and a slight lower in comparison with 2017. Overall, nevertheless, social media utilization is basically unchanged over the previous 4 years. Thus, it could possibly moderately be deduced that the general pool of social media individuals within the United States is unlikely to develop within the close to time period.
Social media utilization is the US is basically unchanged over the previous 4 years. Click To Tweet
Are Young Americans Burned Out on Social Media?
Typically, when new social networks pop up, they’re first adopted by youth, after which the composition of customers turns into extra reflective of America as a complete when older individuals begin to go online to the “new thing.”
Perhaps it’s lack of an impactful, new social community lately, or maybe there’s a bigger development afoot, however this 2019 social media analysis means that social media utilization isn’t rising even amongst younger individuals.
Among Americans 12-34 years outdated, Facebook utilization declined from 79% of that group in 2017, to 62% in the present day. Twitter is down from 36% to 29%. Pinterest is down from 36% to 31%. Linkedin is down from 23% to 21%.
Among Americans 12-34 years outdated, Facebook utilization declined from 79% of that group in 2017, to 62% in the present day. Click To Tweet
Snapchat utilization is steady at 62% utilization amongst Americans 12-34, and the ONLY social community rising amongst younger Americans is Instagram, up from 64% to 66% previously two years.
The solely social community that is rising amongst younger Americans is Instagram, up from 64% to 66% previously two years. Click To Tweet
Middle-Aged Americans Are Driving Social Media in 2019
Previously dominated by younger individuals within the United States, social networks in 2019 at the moment are almost as prone to be utilized by individuals 35-54 years outdated. This report exhibits that utilization patterns are beginning to even out between younger and middle-aged individuals.
In reality, solely Instagram (for now, as its common consumer will age because it continues its path towards ubiquity); Snapchat (which can possible all the time be a haven for younger individuals predominantly); and Twitter have extra customers which can be underneath 35 than over 35 years outdated.
Women Dominate Social Media Usage
For each social community besides for LinkedIn, feminine Americans are extra possible to make use of that social platform. This is most acutely so for Pinterest (no shock there). But even for the 2 largest social networks (Facebook and Instagram), almost six in ten customers are ladies.
Nearly 6 out of 10 Facebook and Instagram customers are ladies. Click To Tweet
Instagram and WhatsApp Preferred by Hispanics and African-Americans
When requested which social community they used most frequently, Hispanics and African-Americans had been way more prone to cite Instagram and WhatsApp when in comparison with the composition of the United States inhabitants.
This is particularly true for WhatsApp. 38% of Americans who say WhatsApp is their most-used social community are Hispanic, in comparison with 15% of the United States that determine as Hispanic. This could also be as a result of WhatsApp has traditionally been extra fashionable outdoors of America, and these survey individuals could also be utilizing WhatsApp to work together with family and friends in Mexico and in Central and South America, amongst different locations.
38% of Americans who say WhatsApp is their most-used social community are Hispanic, in comparison with 15% of the United States that determine as Hispanic. Click To Tweet
Facebook is Less Popular in 2019 Than in 2015
As measured by the share of Americans 12 years outdated or older utilizing the platform, Facebook is definitely much less fashionable now than it was 4 years in the past. In reality, Facebook’s reputation in the present day is simply barely higher than it was in 2013.
Facebook’s reputation in 2019 is simply barely higher than it was in 2013. Click To Tweet
As chronicled in my earlier overview of prior social media analysis from Edison, Facebook has misplaced roughly 15 million customers previously 12 months, almost all of them between the ages of 12-34. Simultaneously, the one demographic group that’s utilizing Facebook greater than in prior years are Americans 55+.
The solely demographic group that’s utilizing Facebook greater than in prior years are Americans 55+. Click To Tweet
Twitter is Also Losing Influence
In 2019, Twitter is the sixth-largest social community within the United States. If YouTube was counted as a social community on this analysis, it will be seventh. The emergence of WhatsApp in America is selecting up tempo, and it’ll move Twitter quickly. Thus, by 2020, Twitter might be simply the seventh or eighth-largest social community (relying upon whether or not or not you embody YouTube).
By 2020, Twitter might be simply the seventh or eighth-largest social community (relying upon whether or not or not you embody YouTube). Click To Tweet
African-Americans Have Largely Abandoned Twitter
At one level, African-Americans over-indexed when it comes to their utilization of Twitter. Not any extra. In reality, the chart above exhibits that in comparison with the 13% of Americans who determine as African-American, simply 5% of the individuals who say that Twitter is their favourite social community determine that approach. This is the most important hole between any non-White viewers dimension and utilization amongst any social community.
Don’t neglect to obtain your complete The Social Habit 2019 report. Many extra attention-grabbing findings about how social media is used in the present day, and the way patterns are altering.