Survey: Gender gap in martech and operations in 2019

A brand new report printed by and Martech Today has discovered that there’s a gender gap in the advertising know-how and operations sector.

The Marketing Technology and Operations Salary Survey 2019 analyzed incomes of selling technologists and operations specialists from 365 companies of various sizes working in the US and globally.

The report uncovered some fascinating tendencies. Daily duties are diversifying for a lot of workers, with a majority of respondents now viewing their job position as combining each know-how and operations, reasonably than one or the opposite. Additionally, base salaries have shifted decrease between 2018 and 2019, with 54.three% reporting that they earn lower than $100Okay this 12 months, in comparison with 51.6% final 12 months.

The glass ceiling in martech and operations jobs

But probably the most fascinating tendencies inside the report level in the direction of a gap between males and girls working in the sector. This is especially notable as we take a look at the gender steadiness of workers working in larger wage roles.

base salaries in martech for males vs females

Lower wage positions usually tend to see girls filling the position. But because the report highlights, when wages surpass the $125okay mark, these positions can see round twice the quantity of males than girls doing this work.

The development is analogous after we analyze issues at job degree. More girls say they work in a workers position, whereas director and C-Level positions are round twice as prone to be held by males.

job levels in martech for male vs female

Difference in perceptions

Within the trade, the report additionally factors to some disparity as to how males and girls understand their position.

As talked about in my introduction, the report finds that an rising variety of workers see their position incorporating each know-how and operations duties.

But girls and males in the sector are likely to understand their roles throughout these respective jobs fairly in a different way. Women, for instance, usually tend to say their job leans in the direction of operations. While males usually tend to put their position in the tech or IT bracket.

types of jobs in martech for male vs female

The report, nevertheless, may do extra to make clear whether or not this development is a case of the particular work the respondents do from daily. Or whether or not it’s a matter of expectation as to what people must be doing primarily based on their gender.

Rate of promotion

The report additionally goes into some element as to the profession trajectories of these working in the martech and operations sector.

A majority of respondents mentioned they’ve been working in advertising know-how, operations, or related for greater than 10 years. And round half of respondents mentioned they’d obtained a promotion in the previous 12 months.

These promotion charges are spectacular. However, whereas the promotion charge is pretty equal amongst males and girls inside the final 12 months, greater than 13% of girls say it has been greater than 5 years since they’ve had a promotion. This compares to eight% of males in the trade saying the identical factor.

rate of promotion in martech for male vs female


The report does sign that the martech trade has many positives as a spot for these with in curiosity in digital enterprise to launch a profession. Day to day duties are clearly diversifying for a lot of respondents. Things are evolving at such a velocity that these in rising tech are prone to discover arms on technological work, even when beginning out in an operational place.

Another spectacular stat exhibits that greater than 77% of respondents mentioned they’d been promoted inside the previous two years. The sector can be remarkably open to people from a variety of backgrounds – from IT, engineering, enterprise or arts.

But many will certainly take a look at this information and be upset by the gender gaps unearthed. Higher paid jobs, similar to director roles, are at present a lot much less prone to be stuffed by girls. And there’s nonetheless, arguably, some gender-based expectation as to what roles males and girls are anticipated to fill in the martech world.

In phrases of profession development, girls are but to see parity with males. While openings for girls with an curiosity in know-how can be found – a particular plus level for the trade – there’s work to be executed to make sure they will fulfill their potential as their careers transfer ahead. It received’t be good for the sector or those that work in it if this imbalance isn’t addressed.

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