Content Marketing

One Method Doesn’t Fit All

May 20, 2019 0

In July 2017, I wrote Hacking Your Buyer Personas: The Only Three Questions You Need to Ask. In it, I shared a stat from IBM’s THINK Marketing weblog – “63% of consumers say they would […]

Content Marketing

How to Be a Great Podcast Guest {Checklist}

May 16, 2019 0

There at the moment are greater than 700,000 podcasts. And it’s no surprise that’s the case, as podcast statistics present that listening (and listeners) are on the rise. A bigger potential viewers = extra exhibits, […]