Ten examples of how brands stand out on Instagram

Instagram is at present one of the preferred social media platforms. It gives many alternative methods for brands to stand out. It’s not straightforward although for a marketer to be inventive 24/7. What when you run out of Instagram publish concepts?

The rising competitors on Instagram is making it more durable to provide distinctive content material. That’s why it’s helpful to search out inspiration from others earlier than planning your upcoming content material.

Before you begin looking out “what to post on Instagram”, listed here are ten inventive ways in which different brands stand out on Instagram based mostly on latest traits and profitable posts.

1. Misha Nonoo: Build Instagram themes

Your creativity on Instagram shouldn’t be restricted to only one publish. Thematic posts may help you inform a narrative or focus on a much bigger theme by way of a sequence of posts.

You can create a sequence of posts as half of a marketing campaign to spotlight your message or you possibly can even focus on storytelling to transcend the gross sales pitch.

Authentic tales could make your model stand out with their distinctive content material.

Instagram themes are widespread for the hyperlink between the content material and the visible attraction. You will need to have seen the accounts that coordinate the colours or the borders from one publish to a different. The consistency makes the posts extra interesting and will increase the possibilities of participating new followers.

This is an instance from Misha Nonoo. They’ve shared greater than 180 photographs to create a much bigger story. They have been even asking their followers to show their gadgets horizontally in order that they will see the total image. This is a really intelligent method to encourage your followers to maintain scrolling in order that they will see how the story evolves. Even when you’re circuitously thinking about their content material, it nonetheless manages to seize your consideration.

Example of Misha Nonoo's Instagram posting

2. Canva: Share interactive Stories

There are greater than 500 million lively Stories customers each month on Instagram. Stories make a really participating format and so they enable your model to attempt out extra inventive Instagram posts.

There are many alternatives to create interactive Stories on Instagram to encourage your followers to interact together with your content material.

For instance, you possibly can ask a query, you possibly can create a quiz or perhaps a ballot.

What’s good with tales is which you could experiment with extra informal Instagram publish concepts.

Canva needed to interact their followers so that they created a fast to check their “design eye”.

This was a sensible method to keep related whereas additionally encouraging your followers to really feel extra inventive.

Example of Canva's Instagram posting

three. HelloFresh: Focus on real engagement

Instagram needs us to cease any methods that focus on ‘engagement bait’. The algorithm is rewarding posts that see a real degree of engagement with out essentially begging for it.

A great way to attempt out extra participating Instagram publish concepts is to permit area to your technique for extra frequent interactions together with your followers.

Whether it’s a feed publish or a narrative, questions could make your Instagram presence extra participating.

Example of HelloFresh's Instagram question based posts

four. Gap: Include product tags to enhance conversion

Instagram has added many helpful options for ecommerce over the previous 12 months. One of one of the best methods to advertise your model’s merchandise is to incorporate tags within the posts that characteristic them.

You don’t simply tag folks on Instagram these days however it’s also possible to use product tags that direct you straight to the test out web page.

This manner you possibly can preserve your visible attraction whereas focusing on enhancing your conversion fee.

Your followers can flip into your finest prospects and your model can use Instagram equally for model consciousness and gross sales conversions.

Gap is steadily including tags to their Instagram posts to create a stability between model consciousness and product promotion.

Example of Gap's Instagram posts that balance between brand awareness and product promotion

5. Starbucks: Involve your followers with user-generated content material

The subsequent time you’re in search of Instagram content material concepts do not forget that your followers could make an impressively inventive hub on your model.

Instagram may help you construct a group round your followers with user-generated content material that’s based mostly on your product or a selected theme.

It’s a good way to provide you with new content material concepts whereas strengthening the connection together with your followers who really feel half of your model.

A latest pattern is to share tweets in your Instagram posts in a extra inventive manner. Many brands have shared such posts and Starbucks has determined to mix product promotion with user-generated content material.

This is a really inventive method to contain your followers and get their tweets to indicate up in your Instagram feed whereas sustaining your inventive attraction.

Example of Starbucks' Instagram posts that include user-generated content

6. Burger King: Experiment with gamification

Everyone loves a very good case of gamification in content material. People get pleasure from spending time on one thing that’s completely different from different Instagram posts and brands can see a rise in engagement and a spotlight when attempting out extra interactive concepts.

Burger King showcased final 12 months a superb method to embrace gamification of their Instagram presence to make their content material viral.

“Stories Ordering” allowed folks to customise their orders by way of tales and so they might finally get a free voucher to get pleasure from their burger. The outcomes have been spectacular and the inventive concept reminded us of the significance of considering outdoors the field to succeed on social media.

How Burger King’s “Stories Ordering” marketing campaign succeeded

7. SproutSocial: Go behind the scenes

Your Instagram content material concepts shouldn’t look too good to be true. Authentic posts that supply a “behind the scenes” expertise can enhance the belief between your followers and your model.

It can also be making it simpler on your followers to see the faces behind the model and even the method of constructing a product or getting ready an occasion.

Example of SproutSocial's "behind the scenes" Instagram posts

eight. Mailchimp: Showcase your model’s persona

One of essentially the most inventive concepts for Instagram posts is to construct your personal persona to stand out together with your content material. The focus of your posts might be your personal model and not using a direct promotion of your providers.

Mailchimp is a good instance of a inventive Instagram presence. Their posts have good designs, they are often humorous and good, and so they can nonetheless promote their product in a extra discreet manner.

Example of how Mailchimp showcases its brand personality through Instagram posts

9. Casper: Make swiping interesting with a number of photos

Sharing a number of photos in a publish may help you inform a narrative from one picture to a different.

You can use a carousel publish to advertise your product, to spotlight your work as half of a selected marketing campaign and even to interact together with your followers in a enjoyable publish.

This is an instance from Casper and the thought to share a number of photos to stand out together with your content material.

What we are able to be taught from it’s that your Instagram publish concepts don’t need to be too difficult to carry out properly. Sometimes simplicity together with witty content material can result in excessive engagement.

Example of Casper's multiple image posts on Instagram

10. NatGeo: Try out long-form content material

Instagram is usually a visible social media platform however you don’t must focus solely on its visible side to stand out.

An picture could also be price a thousand phrases however think about if you can also make your posts much more highly effective with the correct textual content.

Long-form captions may help you add extra context to your photos and movies and lots of brands use them for genuine storytelling or vital bulletins.

National Geographic has one of the preferred Instagram accounts. Their images could be very spectacular however in addition they are inclined to share longer captions to inform attention-grabbing tales.

People join with a narrative at a deeper degree as soon as they see a robust picture accompanied by extra particulars. It is usually a very participating technique on your Instagram presence to focus on longer content material that places your work and your initiatives on the highlight in essentially the most inspiring manner.

There’s no must create lengthy captions in each single publish so be sure to discover a stability between your Instagram posts.

Example of how Nat Geo pairs good photography with long captions to convey stories


There is all the time a brand new alternative to be extra inventive on Instagram. The visible attraction of this channel can push us to attempt out new concepts.

Whether you’re utilizing Instagram for model consciousness, group constructing or conversions, the steered publish concepts may help you enhance your success.

As Instagram’s algorithm is evolving, it’s helpful to keep up visible high quality whereas experimenting with new inventive concepts. Asking for likes and utilizing “engagement bait” gained’t work properly anymore however creating content material that makes the engagement easy and pure might be the key to success when considering of inventive methods to publish on Instagram.

After all, folks count on from brands to push their limits in relation to creativity and Instagram might be the right outlet to do that.

What’s your favourite method to be extra inventive? Share your concepts with us within the feedback under.

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