Your content material is king. Yet, many enterprises discover they’re nonetheless trying to find the easiest way to handle and optimize their content material.
Whether you have already got a (content material administration system) CMS provider or are procuring round for a brand new one, take the strategic and good transfer to evaluate your choices. A CMS funding needs to be evaluated as a result of it’s precisely that, an funding. So it needs to be analyzed fastidiously, evaluated usually, and questioned intentionally. For any platform dealing with your content material, you guard, defend, and query it for the security of your group’s knowledge.
Questions you must ask to evaluate an enterprise CMS vendor
Ask these ten questions to evaluate a CMS vendor and decide if it’s the correct answer that’s prepared to your group’s current and future scope.
1. What enterprise experience and expertise exists on the firm?
Look for expertise working with (or at) massive enterprises throughout the entire vendor’s enterprise features, together with management, gross sales, product engineering, and assist organizations. Take discover if the seller speaks your language and understands your challenges. The extra expertise the seller has working with corporations identical to yours (similar trade, related dimension), the extra they’ll relate to, anticipate, and meet your necessities all through your buyer journey.
2. What processes exist in assist of key enterprise considerations?
Verify that the seller has and follows documented safety and enterprise continuity insurance policies and procedures. Ask about related certifications, reminiscent of SOC 2 or GDPR compliance. Confirm that the seller has satisfactory insurance coverage and operates with agreements (NDAs, MSAs, and the others) conforming to trade requirements.
The vendor needs to be financially viable. While this will likely appear apparent for some, it’s sensible to peel again the layers. For a VC-funded startup with out a lengthy historical past, dig slightly deeper into how sustainable their enterprise mannequin is. Hypergrowth usually comes on the expense of a excessive burn fee, which may imply they’ve a restricted run-rate. Conversely, legacy distributors which have shifted consideration to different merchandise will not be accumulating important sufficient income from their CMS anymore, so vendor dimension isn’t a assure for CMS longevity.
three. What capabilities and options do you’ve gotten that particularly handle enterprise wants?
There needs to be an extended and considerate listing of options that assist enterprise necessities and considerations, together with wants round service reliability, scalability, safety, auditing availability, collaboration, workflows, and world deployments. A CMS ought to attraction to each enterprise and IT customers. Ask about options that handle the wants of your entrepreneurs, content material managers, builders, and IT employees. Many CMS options favor one viewers’s wants on the expense of one other.
four. What assist and service-level agreements are supplied?
How lots of the vendor’s prospects (precise quantity or proportion) function at every degree? You don’t need to be the one mission-critical buyer counting on and financing the seller’s assist infrastructure.
Understand what assist ranges and response occasions are supplied. There are many layers and ranges of assist, discover out which one is correct to your group. Some implement 24×7 assist, by way of a self-service on-line portal, or interacting with a chatbot or by stay assist by way of a certified, human material knowledgeable.
5. What is the concrete, ongoing dedication to innovation?
If the CMS is merely considered one of many various merchandise, ask how assets are prioritized throughout the product portfolio. Look for the full variety of CMS enhancements within the earlier 12 months and the final cadence of function releases.
Ask how massive the core engineering staff is. If there are solely a handful of builders engaged on the product (which might occur with each massive or small distributors), this can be an indicator for lackluster future product enhancements. Be proactive and ask to see future growth plans and have roadmaps.
6. What are the historic efficiency and uptime service?
Look for publicly out there service standing info and historic outage knowledge. Evaluate structure, options, and procedures that mitigate or eradicate the affect of a service outage to your websites and apps. In the occasion of a service problem, learn the way it might be communicated.
7. Why do builders like and select your product?
Look for a wealthy library of instruments, (software program growth kits) SDKs, and thorough (ideally public) documentation. Ask about options that differentiate the CMS for technical customers.
eight. Why do content material managers and entrepreneurs like and select your product?
Ask about options that differentiate the CMS for enterprise customers and evaluate the editor expertise.
9. Can we run a POC (proof of idea)?
The vendor shouldn’t solely encourage you to check out their product earlier than signing contracts, however they need to even have a proper program to information you thru a fast and efficient POC that validates (or adjusts) your assumptions in regards to the CMS.
If the POC doesn’t reveal worth in a matter of days, or if it appears sophisticated and requires specialist experience, you may want to rethink your shopping for resolution. Consider the POC a preview of your precise venture expertise. If the CMS doesn’t appear superb at a diminished venture scope, issues will solely worsen with a full-scale deployment.
10. What is your buyer base and may we get any peer references from them?
Dig slightly deeper than simply the corporate logos on the web site, decide if these are non-strategic tasks (as an illustration, a microsite) or if the CMS is powering a mission-critical digital property. Ask to communicate to prospects and take the time to verify no less than one to two peer references.
Try and discover out the place your use case falls on the dimensions of the entire distributors’ prospects. You don’t need to be the most important or most advanced deployment or be the primary firm for a serious new product possibility.
Got any questions or recommendations you’d need to add to this listing? Share them within the feedback.
Matthew Baier is COO and CMO of Contentstack.