The path to owning influencer marketing in 2020 is just 6 steps


30-second abstract:

  • Influencer marketing specialists Linqia launched a playbook to assist companies strategize in 2020.
  • According to Linqia there are 5 differing kinds (or tiers) of influencer: Nano; Micro; Macro; Mega; and Celebrity.
  • Micros provide area of interest markets and genuine voices, whereas Megas provide agency-style content material and a really broad attain. Macros clearly sit someplace in the center.
  • Holidays, media occasions, sporting occasions, which occur on native, nationwide, and worldwide ranges might be related to your model, your viewers, and your influencer.
  • Social media might be the place many of those conversations happen throughout these instances, and types want to be ready – so far as Three-6 months in advance – in order to push content material that is related.

Influencer marketing specialists Linqia launched The 2020 Influencer Marketing Playbook to assist companies strategize in the brand new yr.

With 92% of shoppers saying they belief influencer marketing over conventional promoting (in accordance to Nielsen), and the anticipation that almost all of entrepreneurs are wanting to flip their efforts right into a year-round exercise, now is a good time to look to the channel.

The playbook lays out six steps for manufacturers to get their influencer marketing campaigns in order.

There’s a whole lot of element in there, and it’s value having a correct look in case you’re . But by means of introducing them, let’s briefly check out two of the steps right here:

Content produced in collaboration with Linqia.

Step 1. Identifying influencers

According to Linqia there are 5 differing kinds (or tiers) of influencer:

  1. Nano: Under 5k followers on Instagram
  2. Micro: 5k-100ok followers on Instagram
  3. Macro: 100k-500ok followers on Instagram
  4. Mega: 500k-5million followers on Instagram
  5. Celebrity: 5million+ followers on Instagram

While the Nano and Celebrity tiers of influencer have their place, Linqia focuses in on the core three (Micro, Macro, Mega) as the very best tiers for ongoing campaigns.

Micros provide area of interest markets and genuine voices, whereas Megas provide agency-style content material and a really broad attain. Macros clearly sit someplace in the center. There are loads of choices and flexibility inside this core. And loads of return from, at the very least, some funding – with out the necessity to have sufficient finances to get Kim Kardashian on board.

Step 2. Trendfluence

This step refers to the significance of planning and timeliness to influencer marketing campaigns.

Holidays, media occasions, sporting occasions, which occur on native, nationwide, and worldwide ranges might be related to your model, your viewers, and your influencer.

Social media might be the place many of those conversations happen throughout these instances, and types want to be ready – so far as Three-6 months in advance – in order to push content material that is related.

To see the complete listing of the 6 steps, obtain your copy of the Playbook right here!



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