Top 10 Personality Traits Marketers Need to Succeed [Study]


A latest research of selling leaders goals to decide which character traits are frequent amongst those that are most profitable.

Fractl Research utilized IBM’s Watson Personality Insights API from 20 of whom they think about to be essentially the most influential digital entrepreneurs in 2019.

According to the research, these are the commonest qualities shared amongst prime advertising and marketing leaders:

  1. Adventurousness
  2. Activity degree/Energetic
  3. Assertiveness
  4. Intellect
  5. Achievement striving
  6. Authority-challenging
  7. Trust
  8. Gregariousness
  9. Self-discipline
  10. Uncompromising

It’s additionally attention-grabbing to word that a number of of the entrepreneurs chosen for this research had been discovered to be susceptible to fear.

That might be interpreted as a adverse persona trait as a result of worrying an excessive amount of can take a toll on one’s thoughts. However, it may also be interpreted positively.

A little bit of fear means you’re fascinated with what might occur sooner or later. If there’s something prime entrepreneurs excel at it’s staying forward of the curve, which might be onerous to do with out some occasional fear.

Top Traits of Individual Marketing Leaders

In addition to figuring out the general prime persona traits of selling leaders, the research additionally broke down the highest traits of every particular person particular person.

Here’s one of many persona radar charts created by IBM Watson for web optimization marketing consultant Aleyda Solis:

Top 10 Personality Traits Marketers Need to Succeed [Study]

Here are another attention-grabbing findings:

  • Rand Fishkin scored lowest for modesty.
  • Ann Handley and Neil Patel tied for essentially the most outgoing advertising and marketing leaders.
  • Darren Rowse, of ProBlogger, is essentially the most cooperative digital advertising and marketing chief within the trade.
  • Amy Vernon was discovered to be essentially the most imaginative and in addition essentially the most modest.
  • Gary Vaynerchuk scored second for being essentially the most sympathetic.



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