Last week the TopRank Marketing workforce had the chance to attend the annual B2B Marketing Exchange convention in Scottsdale, AZ. This occasion featured insights from audio system on every little thing from advertising and marketing for the higher good to encouraging true alignment between gross sales and advertising and marketing groups.
For these of you who weren’t capable of attend (or who attended however didn’t have an opportunity to see every little thing), listed here are our high insights from this nice occasion.
B2B Doesn’t Have to Be Boring
TopRank Marketing CEO Lee Odden helped attendees break freed from boring B2B advertising and marketing when he took the stage and shared examples of manufacturers which can be profitable with content material that excites their viewers. Here are a few of the key takeaways:
OMG, all of the cool youngsters are within the @leeodden discuss at ##B2BMX. Still just a few seats out there! Even @iSocialFanz is in the home!
— David Meerman Scott (@dmscott) February 26, 2019
Break by way of BORING #B2B with @leeodden at #B2Bmx
I can say @toprank does some superb issues with dynamic B2B content material as I’ve been fortunate to be included in a lot of them..
It’s time to take the white paper from the 90s fashion and into 2019! pic.twitter.com/Wf3WfU2X9Z
— Brian Fanzo (@iSocialFanz) February 26, 2019
.@leeodden sharing his expertise in working with influencers. @TopRank actually will get it. (See slide of their prospects.) In B2B, it’s finally about… the folks! #B2BMX pic.twitter.com/INucIrmfwF
— Andrew Spoeth (@andrewspoeth) February 26, 2019
.@leeodden I’ve been following you on Twitter for a few years. So nice to listen to you converse in individual at #b2bmx. Thanks for nice recommendation. Will be on the lookout for alternatives to work with @toprank
— Robin Scharpf (@RobinScharpf) February 26, 2019
Ahead of B2BMX, the TopRank Marketing collaborated with B2BMX audio system to create this enjoyable new asset that options recommendation on how precisely manufacturers can break freed from boring advertising and marketing:
Click Here to see the Break Free from Boring B2B Guide in Full-Screen Mode
Top Takeaways From B2BMX
Bye-Bye Boring B2B
TopRank Marketing’s Lee Odden shares insights into ways in which manufacturers can create interactive, influencer-driven experiences to please their audiences.
Can Marketing Save the World?
3M’s Carlos Abler gave a unbelievable keynote that lined a number of methods B2B entrepreneurs can method advertising and marketing to extend their influence on prospects, prospects and the world.
Oracle’s Account-Based (Marketing) Initiative
ABM is a subject on the thoughts of each marketer today. But many people are nonetheless uncertain precisely easy methods to method it. If you’re trying to get began, you should definitely try these key learnings from Oracle’s account-based technique.
Sales & Marketing Alignment
We all know we want gross sales and advertising and marketing alignment, however the highway to alignment is commonly an uphill battle. If you’re on the lookout for a technique to achieve fast traction, this publish presents insights into methods you possibly can foster the collaboration, love, and alignment wanted to drive outcomes.
The Future (& Present of Marketing)
Technologies and buyer expectations are continually evolving. And nice entrepreneurs, not solely embrace these modifications however goal to remain forward of them. In this publish, you’ll discover three methods to future-proof your advertising and marketing technique.
The Value of Martech & Automation
At a time the place entrepreneurs are being challenged to ship extra personalised, customer-centric experiences to create connections and drive outcomes, there is a chance to search out methods to automate advertising and marketing efforts in a means that humanizes the expertise. Find out how.
Thank You B2BMX!
Thank you to all of the superb audio system and attendees that made B2BMX a tremendous occasion! If you had the chance to attend, please share your favourite moments within the feedback under.