TVTY’s TV monitoring platform has been awarded Best Technology Combination at this yr’s Marketing Technology Awards for a pioneering real-time multichannel campaign utilizing tv commercials and Amazon search.
Votes counted from the trade and a panel of eight knowledgeable judges noticed TVTY’s success in boosting engagement as a number one instance of joined-up conventional and digital channels.
The TV+Amazon campaign was developed in partnership with efficiency advertising and marketing firm Ecselis (a part of the Havas Group) in May 2018. It sought to extend click on by means of charges (CTR) and return on advert spend (RoAS) for main tech model Philips by participating shoppers with sponsored merchandise on Amazon throughout key TV moments.
The accuracy of timing afforded by TVTY’s distinctive TV detection expertise allowed Philips to optimize their Amazon visibility on the proper second. Sponsored adverts have been synchronized in real-time as tv commercials have been timed to replicate Mother’s Day and Father’s Day celebrations.
For many shoppers – round 56% of internet customers in France, Germany and Great Britain – Amazon is the primary vacation spot for their buying analysis. TVTY has led the way in which in tapping into this potential promoting area.
To date, this cross-media technique had not but been obtainable on Amazon’s Marketing Services (AMS), however the distinctive campaign noticed a really constructive response in a extremely aggressive vertical.
During the 2-month activation interval, TVTY achieved:
- +40% raise in CTR
- +25% raise in RoAS
- -21% fall in CPC
Of the campaign, Eliott Reilhac, CEO of TVTY stated: ‘In our ambition to cover all media channels synced with TV, having the opportunity to work with a large channel, such as Amazon Sponsored Product, is definitely a turnkey solution for individual retailers. We are very proud and excited to partner with Philips and Ecselis in the execution of this ambitious, innovative and large-scale campaign.’
Founded in 2012, TVTY makes a speciality of bridging TV and digital promoting. The enterprise screens greater than 600 tv channels and triggers digital campaigns in actual time when related TV moments are detected. Using proprietary video fingerprint expertise, TVTY expertise can determine adverts in 500 milliseconds and may index over 350 new TV commercials each day.
Alongside Philips, their purchasers have included Danone, Coca-Cola and HTC – and their actions have been acknowledged around the globe.
The Marketing Technology Awards 2019 befell on March 21 at Tribeca Rooftop, New York. TVTY noticed fierce competitors within the Best Technology Combination group, with Akamai, Glisser, and Merkle all rounding out the final 4 finalists. Winners in different classes included Kenshoo, Adobe, and Ogilvy.
In all, greater than 500 entries have been submitted from advertising and marketing expertise firms of all sizes, various specialisms, and throughout quite a few completely different international locations.
It is clearly a thriving time for martech. ClickZ is happy to have the ability to acknowledge innovation throughout the sphere and to assist companies with their expertise resolution choices in an more and more complicated and aggressive multichannel world.
For extra case research and details about TVTY’s work, go to tvty.television
For a full listing of winners at this yr’s awards, go to celebratemartech.com