Twitter is launching the Promoted Trend Spotlight, a takeover advert displayed at the prime of the Explore tab.
The Explore tab homes Twitter’s trending matters, which makes it one in every of the most incessantly visited sections outdoors of Twitter’s major feed.
Twitter customers might recall seeing a Promoted Trend Spotlight when Disney+ launched, as the advert unit was leveraged to drive consciousness of the the new streaming service.
Promoted Trend Spotlight is now not unique to pick advertisers. The advert unit is now typically accessible to advertisers in the US, the UK, Japan, Australia, Brazil, Canada, France, Germany, India, Indonesia, Mexico, Saudi Arabia, South Korea, Spain, and Thailand.
A Promoted Trend Spotlight works in conjunction with Twitter’s Promoted Trend takeover to reinforce visibility with 6-second movies, GIFs, and static pictures. The advert unit is displayed on cellular and desktop, and fills the complete width of screens on cellphones.
All customers will instantly see a Promoted Trend Spotlight on their first two visits to the Explore tab per day. After the first two visits, the advert unit strikes to the customary Promoted Trend placement.
According to analysis from an eye-tracking research, folks spent 26% extra time the Promoted Trend Spotlight in comparison with the customary Promoted Trend advert.
“These longer dwell times generated impact throughout the funnel: from +113% higher ad recall and +18% higher brand consideration to +67% lift in stated likelihood to use a brand in the future. In addition, according to internal Twitter data, people were three times more likely to click through an ad in the Spotlight unit than the standard Promoted Trend.”
Advertisers are requested to contact their Twitter Client Partner for extra data on the best way to get began with the Promoted Trend Spotlight.