Uberflip CEO Yoav Schwartz on empowering better content experiences


Toronto-based Uberflip started in 2012 when CEO Yoav Schwartz and President & CMO Randy Frisch put their heads collectively to construct Flipbooks, a platform used to assist entrepreneurs create interactive PDFs for his or her prospects. From there, they started to marvel if extra may very well be finished.

“We began asking ourselves how we could really help marketers take content and create great user experiences online, backing it up with data to show them how effective their content is,” Schwartz says.

With that imaginative and prescient, Schwartz and Frisch created Uberflip, evolving from its conception to a well-rounded platform for the multifaceted wants of at this time’s entrepreneurs.

About Uberflip

Today, the corporate has about 140 workers. Their most up-to-date funding was in April 2018, a spherical of $32 million Series A. Their whole valuation involves $36 million, they usually’re nonetheless early stage enterprise.

Here’s a snapshot of Uberflip’s prospects:
uberflip customers

We sat down with CEO Schwartz to listen to extra about how the corporate has grown and the place it plans to go subsequent.

ClickZ: How did you first start increasing from Flipbooks?

Yoav Schwartz: When we first began, we noticed entrepreneurs combating easy methods to better use static content like PDFs. We then noticed the identical struggles with social media, blogs, and many others. What entrepreneurs had been delivering to customers was out of their management as a result of they didn’t have enough instruments to assist them do their job. So we started with the fundamentals.

We first started with a Mailchimp integration, pulling collectively content to create good internet experiences and to generate buyer leads by means of e-mail advertising and marketing campaigns. From the start, we’ve been very targeted on serving to entrepreneurs create stunning buyer experiences alongside enterprise progress.

We grew from there and our integrations obtained extra fascinating and complicated, permitting our prospects to do much more. We felt like we had been on the proper place on the proper time. And we didn’t wish to create one other gross sales device for the gross sales crew. Rather, we wished to create a device for the advertising and marketing crew.

CZ: So what precisely can firms and entrepreneurs use your platform for?

YS: Well to start out, the platform pulls all content that’s marketed throughout varied channels and places it one central location, one platform. From there the content could be organized, customized, and distributed throughout a number of channels, producing optimistic content experiences for the client and actual outcomes for our shoppers.

We combine with and leverage a number of advertising and marketing automation platforms. For instance, Snowflake makes use of us completely for account-based advertising and marketing (ABM). By utilizing our platform, they’ve 100% engagement throughout all accounts, which is insane. That’s not all Uberflip — they’re doing a whole lot of issues proper. But to be totally engaged together with your prospects, you might want to present an amazing, customized consumer expertise. Every single one among their 1200 experiences is customized.

CZ: 100%! That’s unprecedented.

YS: Right! What we realized is that content creation is nice, nevertheless it actually comes right down to content advertising and marketing and personalization. We needed to cease calling ourselves a content resolution and start enthusiastic about content by way of the client expertise.

That’s truly been a serious problem for us. We realized early on that we had been constructing a brand new class as a result of the one which preceded us was wrongfully labeled for what we had been doing.

Originally, we obtained pigeonholed as a content creation firm, however that’s not what we do. We don’t create content — we promote it.

CZ: What form of analytics do you present in your shoppers?

YS: It’s not nearly producing experiences for the client. It’s additionally about offering clear insights for the consumer about what’s working and what’s not — metrics on a macro and micro stage. Uberflip offers insights and proposals based mostly on how every particular person account is performing and the way the whole lot is performing as a complete so entrepreneurs could make knowledgeable and environment friendly advertising and marketing selections.

Admittedly, insights is an space that we didn’t put money into closely sufficient at first, nevertheless it’s the place we’re making huge strides at this time.

We had nice metrics, however we weren’t in a position to generate insights. As digital advertising and marketing matured, we began to see that insights was an essential piece that our prospects wanted in a platform. So we actually put our heads right down to redevelop how we do insights on each the person and macro stage.

Now we consider that nobody has a better view of the consumption patterns of our shoppers’ prospects. We home all their content, combine with all of their outdoors instruments, have a wealth of knowledge, and are in a position to current a narrative out of that knowledge. We’re actually excited to see how that unfolds over the following 12 months, together with different developments on the product facet.

CZ: Company tradition and philanthropy are essential components of Uberflip as nicely, proper?

YS: Right. Our firm has six core values, one being “Give Back.” We dedicate 1% of our income progress to charity and we permit all of our workers to take part in that. If there’s one thing they’re enthusiastic about, we wish to encourage and assist with that. Last 12 months, we had a number of fundraising occasions and raised $50,000 for Sick Kids, a hospital proper right here in Toronto. They’re constructing a brand new facility and we had been actually eager on serving to.

We’re passionate in regards to the work we do and at all times wish to do not forget that there’s at all times extra we will do outdoors of labor.

Quick information about Uberflip

Founded: 2012
HQ: Toronto, Canada
Employees: 140
Customers: Staples, Microsoft, DocuSign, Blackbaud, and extra
Martech class: Content & Experience: Content Marketing



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