US digital ad spend up 18% YoY, new IAB report says


The Interactive Advertising Bureau (IAB) launched a new Internet Advertising Revenue Report this morning, carried out in partnership with PwC. The report revealed that digital ad spend within the US reached $28.four billion in Q1 of 2019. This is up 18% YoY from Q1 of final 12 months, which hit $23.9 billion.

In the graph beneath, we see the expansion of US digital ad spend within the first quarter of every 12 months from 2015 to 2019.

growth in digital ad spend from 2015 to Q1 2019

Commenting on the report, David Silverman, Partner at PwC US stated:

“These historic Q1 figures are in keeping with digital’s ongoing rise. Its diverse platforms are attracting audiences to share, shop, listen, learn, and be entertained. Brand dollars are naturally following mainstream consumer consumption.”

Where is all this digital ad spend going?

A separate survey from May/June of 2019 discovered that paid search largely dominates the digital ad panorama, comprising practically 40% of budgets.

In second place comes paid social, at slightly below 20% of budgets. Other channels included show, YouTube, cellular/in-app, Amazon, and different ecommerce.

Which industries have the very best digital ad spend?

eMarketer lately launched fascinating findings on digital ad spend by business.

In the graph beneath, we see retail with the very best spend at 21.9% of the whole share. Automotive and monetary companies are available second and third, each at simply over 12%.

digital ad spend share in the US by industry in 2019

eMarketer additionally added that they count on that in 2020, “financial services will displace the auto sector, while travel will surpass consumer packaged goods (CPG).”

They attribute a part of the expansion of the journey sector’s ad budgets to manufacturers’ rising have to battle for shopper consideration.

Notably, they are saying that the journey sector’s cellular ad spend surpasses that of every other business: 70.1% of its complete digital ad finances.



Source hyperlink Marketing Tips

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