Want Better Content Marketing Management? Try One of These Tools


Fortunately – and sadly – new instruments are at all times bobbing up within the digital advertising and marketing panorama. And having an amazing software relatively than a meh-it-gets-the-job-done software could make your work life simpler. But given all of your day-to-day duties, it’s powerful to maintain up.

Let me assist introduce you to comparatively new gamers price your time. I like the intuitive nature of Slack and the jack-of-all-trades nature of G Suite, however this text is to introduce you to lesser-known apps and instruments. If being forward of the curve is your factor, then learn on.

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1. Zoho Cliq

Communication depends much less on phrases and extra on the way in which that we use them (or don’t use them) – our tone, physique language, and different nonverbal cues. Given that text-only communication options received’t minimize it, that’s why we love Zoho’s Cliq.

.@ZohoCliq undertaking mgt software works properly as a result of text-only communication doesn’t minimize it, says @benaston. Click To Tweet

Unless you’ve a killer software program price range, you’re in all probability trying to get the very best performance out of your apps for the bottom value. Why is that this product significantly nice for entrepreneurs? It presents audio and video conferencing; non-public, group, and board messages; fundamental calendar capabilities; display screen sharing; limitless storage, integration of many mainstream apps; and the power to grant permissions to exterior customers.

At $three per consumer monthly, Cliq is one of essentially the most inexpensive choices in the marketplace. Even its free model has so much of perks (like limitless storage). Cliq additionally doesn’t sacrifice the standard or amount of the capabilities. It additionally options marketing-focused companies — all the pieces from market evaluation and strategizing, to outreach.

2. Samepage

Much like Cliq, Samepage has a devoted pitch for entrepreneurs trying to put money into its service: With Samepage, you’ll be able to handle campaigns and/or product launches, collaborate on creatives together with your crew, share reviews with shoppers, and even stream social media updates. Tag and kind duties by date, precedence stage, or marketing campaign title. Create and share displays. Integrate with over 1,000 apps. Use video or textual content messaging to maintain updated together with your crew in only a few clicks.

Samepage’s collaboration-first method to undertaking administration is ideal for savvy advertising and marketing groups that know that the perfect concepts don’t develop in a vacuum. Its easy communication philosophy and construction works by dividing folks (and their related work) into groups and sub-teams for an optimum communication construction.

.@Samepageio collaboration-first method to undertaking mgt is ideal for savvy #advertising and marketing groups, says @benaston. Click To Tweet

This hyper-focused consideration to collaboration implies that Samepage might be what you want in case your crew must re-energize and reconnect over a coming deadline or new undertaking. By collaborating on co-authored content material in actual time, crew members can save time and spark inspiration with a fast, straightforward stream of communication.

At $7 per consumer monthly, Samepage is cheaper than many options and doesn’t brief any options. Even the freemium model has so much to supply, which is nice to attempt before you purchase.

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three. Teamwork

This app’s title will get its level throughout. Teamwork has 22,000 clients in 183 international locations, as reported by the Irish Examiner. Impressively, shoppers embody Disney, Spotify, Forbes, and PayPal. If you’re an “if it works for them, it works for me” kind of content material marketer, then Teamwork will catch your eye on this alone.

In improvement for 20-plus years, Teamwork presents choices for mid- to large-scale companies. It can work properly for giant, various, and strong advertising and marketing groups. Broader groups will discover help in Teamwork’s subtle set of collaboration instruments, together with all areas of undertaking administration, equivalent to time monitoring, milestone monitoring, group chat choices, and even a consumer portal. It can take administrative duties off a busy content material marketer’s plate by creating high-level reviews, Gantt charts, and different analytics.

Teamwork’s undertaking administration software works properly for giant, various #advertising and marketing groups, says @benaston. #instruments Click To Tweet

With a freemium model for as much as 5 customers, even small-scale firms can take benefit of what Teamwork has to supply. Otherwise, Teamwork begins at $9 per consumer monthly and presents enterprise-level value buildings. That means it’s not solely characteristic wealthy however simply scalable.

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four. Fleep

Fleep has positioned itself in a approach significantly invaluable to advertising and marketing specialists and content material curators. Unlike most communication-oriented instruments, Fleep presents native activity administration options to maintain you centered on what it’s worthwhile to do as a lot as what it’s worthwhile to say. For essentially the most half, Fleep cuts out the fluff and focuses on what issues to a busy digital advertising and marketing crew: dialog.

.@Fleepio’s native activity mgt options hold centered on what it’s worthwhile to do AND what it’s worthwhile to say. @benaston #instruments Click To Tweet

You’ll discover a vary of information-sharing instruments, like dialogue boards, doc administration, file sharing strategies, and so forth. Organize concepts on the app’s pinboard earlier than changing them right into a activity listing prepared for motion. Fleep integrates with software program like JIRA, Confluence, Trello, Slack, GitLab, and Github. Because Fleep is open platform, you’ll be able to talk with anyone who makes use of it regardless of whether or not they’re half of your group.

Fleep costs $6 per consumer monthly.

5. Backlog

 
Collaboration instruments have a number of advantages, from a clearer alternate of info to useful storage and search capabilities, effectively navigating crew suggestions and bringing better ranges of accountability. But what a couple of software that goes above and past by providing bug monitoring, model management, activity administration, and even a bit for wikis. That’s what Backlog does, and it does it properly.

With a coding-focused tackle activity navigation aligned in an intuitive and easy-to-read UX, Backlog does one thing that can’t be taken without any consideration: It builds a platform the place content material entrepreneurs and builders can join. Given that advertising and marketing virtually at all times has a digital element (i.e., a necessity for coding), Backlog is a great alternative for managing web site design, app improvement, desktop scrolling advertisements, campaign-focused touchdown pages, and many others. Backlog is a spot the place content material advertising and marketing concepts meet sensible execution, streamlining the method to spotlight bugs and scale back errors.

.@backlogtool is a great undertaking platform for content material entrepreneurs and builders to attach, says @benaston. Click To Tweet

Tools like Backlog are important for ensuring disparate however interconnected groups can visualize undertaking phrases and statuses in a significant approach for each events. Backlog is $20 monthly.

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What’s subsequent

Pick one of these marketing-minded instruments to extend connectivity and group and reduce stress in your office. See which one suits greatest together with your advertising and marketing crew’s objectives and work. And after you’ve used it awhile, consider the way it has helped your processes and output effectivity.

Finally, for those who already use one of these instruments – or after you attempt them – share just a few phrases within the feedback. Since we are able to’t see your nonverbal cues, be at liberty so as to add an emoji or two.

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Communicate in individual with hundreds of your fellow content material entrepreneurs. Make plans at present to attend Content Marketing World this September in Cleveland, Ohio. Use code CMIBLOG100 to save lots of $100. 

Cover picture by Joseph Kalinowski/Content Marketing Institute




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