The common particular person has 5.54 social media accounts and spends a mean of 116 minutes on social media every day. But social media is altering – particularly for entrepreneurs.
From information and privateness considerations to new product launches like stay video and 3D photographs, the social media advertising panorama is in fixed flux. And you want to rapidly undertake and adapt if you need to successfully increase model consciousness and interact audiences over social.
That’s why you could find us at Social Media Marketing World in San Diego this week. We’re excited to hear the place the social media trade is headed, how they’ll adapt to potential information laws, and skilled recommendation on how to account for these modifications in our social media advertising methods.
And identical to we by no means execute a advertising marketing campaign and not using a plan, we’ve a plan for this convention as effectively. See how we’re going to benefit from our time at #SMMW19 and how one can, too.
#SMMW19: Our Plan of Attack
#1 – Go to the networking occasions.
Hands down, studying is the highest motive behind our attending this 12 months’s Social Media Marketing World. However, adopted carefully behind that’s to meet different friends and specialists in our trade. And the convention’s many networking breaks and occasions are a good way to do this.
If you’re going to the convention, we’d love to meet up with you there. In truth, you’ll have the option to discover us on the opening night time networking celebration or at one of many networking lunches.
#2- See Brian Solis focus on digital distraction and the way to change.
Brian Solis, Principal Analyst at Altimeter Group, is one in every of our favourite digital specialists. And the way forward for social media is one in every of our favourite matters. Combine the 2 and what do you get? A #SMMW19 session that’s assured not to disappoint.
- What: The Rise of Digital Distraction: How Businesses (and You) Need to Change
- When: Thursday, March 21 at 11:35 a.m.
- Where: 29ABCD
To get a style of Brian’s experience, watch (or learn) our dialog with him on his latest ebook, Lifescale – How to stay a extra artistic, productive and glad life.
#three – Learn influencer advertising classes from Ursula Ringham.
Your target market doesn’t need to be marketed or marketed to. They need nice data and recommendation from reliable sources. Influencer advertising will help your model present that. And Ursula Ringham, the Global Head of Influencer Marketing for SAP*, is among the main voices in influencer advertising technique and program administration. Her session at #SMMW19 is a can’t-miss.
- What: Influencer Marketing: Lessons From the Trenches
- When: Thursday, March 21 at 11:35 a.m.
- Where: 24ABC
What sort of perception can Ursula present? Read our newest interview along with her.
#four – Find out what’s subsequent for Facebook from ‘Queen’ Mari Smith.
Cambridge Analytica. Congressional testimonies. Fake advertisements. Facebook is having fairly the 12 months. And entrepreneurs all over the place are questioning what the platform will do to get well and tackle shopper (and authorities) considerations. Luckily the “Queen of Facebook” herself, Mari Smith, will likely be at #SMMW19 to preview what the way forward for Facebook will appear like and the way entrepreneurs can adapt.
- What: Facebook Marketing In a Changing World: Your Road Map for The Future
- When: Friday, March 22 at eight:30 AM
- Where: 20ABCD
If you’re struggling to generate an ROI on Facebook, take a look at our recap of Mari’s SMMW 2017 session.
#5 – Listen to Shep Hyken’s customer support ideas.
What’s one of the best ways to get a model’s consideration right now? Mention them over social media, after all. With the invention of social media got here a brand new, rather more public channel for customer support. To keep away from a publicity nightmare, or have fun a particular customer-brand interplay, you want to know the way to carry out service over social media successfully. And Shep Hyken, writer of The Convenience Revolution, is the proper particular person to supply that recommendation.
- What: How to Use Customer Service as a Marketing Opportunity
- When: Friday, March 22 at 10:15 AM
- Where: 25ABC
Discover further methods entrepreneurs can enhance the shopper expertise from our full interview with Shep.
#6 – Witness Ann Handley’s content material advertising genius.
Few folks give an impactful keynote like Ann Handley, Chief Content Officer for MarketingProfs. We’re positive this session from Ann will likely be no totally different. This 12 months for Social Media Marketing World, Ann’s session guarantees to do the not possible – assist entrepreneurs create newsletters that individuals need to learn. Considering her publication is one which we revisit time after time, we are able to’t wait to hear what her secret is.
- What: How to Write an Email Newsletter That People Clear Their Schedules to Read
- When: Friday, March 22 at 11:20 AM
- Where: 29ABCD
Learn Ann’s secrets and techniques to success by studying our interview along with her from Content Marketing World.
#7 – Document our expertise and key learnings.
As a number one B2B digital advertising company, our No. 1 objective is to empower different entrepreneurs to change into masters of the craft. We need our purchasers to be seen because the heroes of their group. We need to present our viewers with options to their prime advertising issues. To do this, we’d like to share and unfold our information.
With that objective prime of thoughts, we’ll be stay running a blog, tweeting, and recording our time at #SMMW19. If you’re lacking out on the convention this 12 months, missed a buzzed-about session, or simply need a recap of the occasion, hold your eyes glued to this weblog and your Twitter feed for session summaries, key takeaways, actionable ideas, and extra.
Uncover content material gold at your subsequent trade occasion. Read our put up, How to Unearth Content Gold at Marketing Industry Events.
*BONUS* Enjoy the nice and cozy climate.
In case you weren’t conscious, our company is predicated in Minneapolis, MN. And this winter has been tough. In truth, this February was the snowiest on report and the polar vortex led to wind chills close to adverse 60-degrees Fahrenheit.
So, we plan to take full benefit of this 12 months’s convention location of San Diego. While we are going to in all probability be too busy to go to Coronado Beach, you’ll undoubtedly see us shedding our winter wardrobe and absorbing the solar. Our hope is that the additional heat and Vitamin D will hold us charged till summer season.
We’re Ready to Roll
Attending a convention is something however straightforward. And we wish to be sure we go away no stone left unturned and get probably the most out of the convention. To do this, we’ll be networking with different social media entrepreneurs, attending a number of must-see periods, sharing our expertise, and extra. If you need to benefit from your time at Social Media Marketing World, we advise laying out an identical occasion technique.
Keep up on the newest happenings at this 12 months’s Social Media Marketing World by following @toprank, @azeckman, and @annieleuman on Twitter for stay protection, in addition to the TopRank Online Marketing Blog.
*Disclosure: SAP is a TopRank Marketing consumer.