These are the most well-liked apps downloaded worldwide for Q2 2019. What can we be taught from these as entrepreneurs and the way can we enhance our digital strategy?
Sensor Tower has launched its Apps Worldwide Report for Q2 2019 taking a look at the most well-liked apps. The report supplies very helpful insights into the most recent tendencies in app downloads and the way they’re shaping our cell consumption habits.
The enhance in apps downloaded
According to the report, there was a worldwide enhance in app downloads of 11.5% from final 12 months. More particularly, worldwide app retailer downloads have elevated by 2.9% whereas the large change occurred in worldwide Google Play downloads with a rise of 14.9%.
There were 7.four billion App Store downloads in Q2 2019 and 21.3 billion Google Play downloads. It’s not a shock that Google Play is extra standard worldwide and it’s additionally fascinating to concentrate to the gadgets that our audience might be utilizing extra.
The top apps for Q2 2019
The top 5 apps in worldwide downloads are:
These 5 apps have really been on the top since Q1 2018. Snapchat has additionally been on the rise reaching the sixth place, its greatest rating in 1 / 4 since Q2 2017.
More particularly, the top 5 downloads in the App Store were:
When it involves Google Play the top 5 downloads for Q2 2019 were:
It’s fascinating to look at the slight variations in the rankings from the App Store to Google Play and the way YouTube, for instance, is rating first on App Store, in comparison with WhatsApp that continues to be first in Android gadgets.
As for the general US downloads, the one distinction in the rankings is the addition of Netflix proving its recognition in the leisure selections. Snapchat has additionally claimed the second spot in the rating this quarter with virtually 10 million downloads:
Top classes in worldwide downloads
Looking at the most well-liked classes in worldwide downloads, video games are successful the others by far. In the final quarter there was a 9% YoY lower in the Games class however this quarter there’s a rise of 5.1%. Photo and Video apps come second with leisure, utilities and social networking following.
All of them noticed a slight enhance in the variety of downloads from Q2 2018 however what’s fascinating from a marketer’s perspective is the large distinction between the video games and the remainder of the classes. It’s a helpful remark when planning your app advertising and marketing methods and how one can faucet into cell customers.
The state of social video apps
There are many social video apps and the competitors is remaining sturdy. TikTok was rating first on the finish of final 12 months, whereas Instagram was the 10th hottest app in Q1 2019 in the US. However, in Q2 2019 not one of the two is reaching the top 10 charts. On the opposite, Snapchat has now proven up because the second hottest social video app in the US with 1.5 million downloads. This was the second-highest US downloads progress amongst non-games apps in Q2 2019.
Social video apps and US downloads
A better have a look at the social video apps and the US downloads signifies how TikTok, Snapchat, and Instagram are battling in this aggressive market.
Snapchat noticed its first progress in 1 / 4 in Q2 2019 since Q1 2017. There were 18% extra downloads YoY whereas TikTok noticed a drop of 48% in comparison with Q2 2018.
Why did Snapchat develop in this quarter?
The rise of Snapchat in this quarter is attributed to the recognition of Yolo, an nameless Q&A app that’s built-in with Snapchat. It was constructed in May utilizing the Snap Kit and it noticed a viral response to the choice of utilizing a brand new gender swap filter.
Snapchat customers are in a position to obtain nameless responses utilizing Snap Kit and it might be a terrific alternative for Snapchat to combine extra related apps in the longer term.
The state of AR video games
AR know-how is having nice potential in many various industries.
AR video games have develop into extraordinarily standard with Pokémon GO again in 2016. Niantic capitalized on its fame by launching Harry Potter: Wizards Unite in June. The concept was to launch a recreation that may develop into much more standard than Pokémon GO in the AR recreation trade.
Harry Potter: Wizards Unite had 14.1 million installs in the primary 20 days since its launch and it noticed $9.7 million in gross income. The numbers are spectacular particularly when evaluating them to different AR video games akin to Jurassic World Alive and The Walking Dead: Our World.
However, these numbers are nowhere near Pokémon GO with Niantic elevating the bars excessive again in 2016. Pokémon GO had income of $187 million in the primary 20 days, which is nearly 20 instances increased than the quantity that Harry Potter: Wizards Unite had.
It could be exhausting to beat the spectacular numbers of Pokémon GO however there will certainly be extra AR video games arising aiming to introduce a brand new stage of engagement amongst avid gamers.
Marketing insights are very important to design a profitable marketing campaign. We can’t ignore the altering tendencies in app consumption particularly because the variety of cell customers retains growing.
What we are able to be taught from a marketer’s perspective from these stats is that totally different gadgets and nations can result in totally different tendencies. However, there are total tendencies that assist us perceive what folks need from cell apps.
Engaging apps, social video apps, and gamification can result in nice success.