Will This Real-Life Search Turn Up a Keyword Ranking Opportunity?


Rather than merely telling you conduct key phrase analysis to seek out a nice content material alternative, I need to present you.

Let’s do a key phrase evaluation for Wild Willies’ web site. With No Shave November across the nook, the beard-related merchandise firm looks like a good selection.

Wild Willies has a weblog, but it surely hasn’t been up to date since February. Clearly a chance exists for the model to speculate extra in content material and develop natural site visitors and its web site general.

Though it’s not optimum for natural search that the weblog is hosted on a subdomain (https://blog.wild-willies.com), I’ll concentrate on key phrase components that current alternatives for Wild Willies to earn extra site visitors.

A subdomain on your weblog isn’t optimum for search, says @AndrewDennis33. #web optimization Click To Tweet

Keyword analysis typically begins with competitor analysis. Let’s analyze how a competitor, Live Bearded, earns natural site visitors.

Using SEMrush, I analyze the highest pages on Live Bearded’s web site. Immediately, I discover that one-third of its natural site visitors goes to pages about beard barbers:

These beard barber pages are driving over 23,000 visits to Live Bearded – over 4 occasions greater than the house web page. I’m to see if Wild Willies covers this matter. Let’s seek for the time period on its web site:

Based on the outcomes proven, it doesn’t seem like Wild Willies covers beard barbers on its weblog. There may be a content material alternative right here, however I’ve extra analysis to do.

First, I overview the search engine consequence web page the place Live Bearded’s beard barber pages are rating (in keeping with SEMrush):

Use a software reminiscent of @SEMrush to research high pages, says @AndrewDennis33. #web optimization Click To Tweet

Based on the looks of a native map with barber listings, it’s clear Google has concluded the intent of the “beard barber” question is business.

Scrolling down, I see Live Bearded’s web page on the backside of web page one outcomes:

It’s fascinating to see that Live Bearded ranks among the many high outcomes as a result of it’s not a barbershop. I’ll examine additional. Here is what Live Bearded’s web page seems to be like:

Now the excessive rating for a business intent question is smart. Live Bearded offers a map of beneficial beard barbers. This is useful content material for somebody in search of a beard barber. Wild Willies may spend money on comparable find-a-barber content material and certain have a likelihood at rating too.

However, one of these content material requires extra funding than a typical weblog submit. Let’s see if I can discover decrease hanging fruit by analyzing Live Bearded’s subsequent highest natural site visitors web page and its search rankings:

OK, that is a commonplace weblog submit. While the knowledge is beneficial, the format and design aren’t something spectacular.

After reviewing this web page, the potential alternative for Wild Willies to create content material that may rank on this matter appears higher. However, I nonetheless want to return and analyze the SERP to verify that this question has informational intent, and that the competitors for the key phrases isn’t too excessive.

Here is the primary outcomes web page for a search on discover a beard barber:

The first two outcomes are informational-intent pages (together with Live Bearded) adopted briefly by the business intent content material of a map and pack of native outcomes. Going additional down, extra information-focused pages seem:

Only three of the outcomes (together with Live Bearded’s web page) are particularly about “how to find a beard barber.”

Among the informational pages is a carousel of video outcomes. I make a observe that if Wild Willies creates a web page on discover a beard barber, it’d need to create a video.

Don’t neglect to consider video alternatives in your key phrase analysis, advises @AndrewDennis33. #web optimization Click To Tweet

Scanning the outcomes, I don’t see any main model names rating right here. And after I search for the referring domains for the websites, exterior of Beardbrand and Beardoholic, the backlink numbers are modest:

  • Beardbrand – 2,337 referring domains
  • Beardoholic – 1,115
  • Stubble + stache – 162
  • The Beard Club – 357
  • The Beard Struggle – 100
  • The Brighton Beard Co. – 85

Given that Wild Willies has 96 referring domains, it ought to be capable of compete right here with a high quality web page.

My final analysis step is investigating what sort of search quantity brings about 7,000 natural guests to Live Bearded’s “how to find a beard barber” web page.

How is that top site visitors potential when SEMrush studies such low quantity for these key phrases? Ranking for a head time period normally interprets to rating for the related long-tail phrases as nicely. Together, they add as much as important quantity.

Going again to SEMrush’s report on Live Bearded’s web page, I see that’s the case right here. The web page ranks for a lot of different related key phrases:

With all my analysis full, I’ve concluded that Wild Willies has a viable alternative to extend its natural rankings and site visitors – by creating a well-designed, information-filled web page (with a video if potential) that focuses on discover a beard barber.

And there you’ve got it – a real-life instance of discover a content material alternative on your weblog that may enhance your rankings for a valuable-to-you key phrase and drive extra site visitors to your web site. Now, what is going to your subsequent alternative be? Please share within the feedback.

HANDPICKED RELATED CONTENT:

Please observe: All instruments included in our weblog posts are advised by authors, not the CMI editorial staff. No one submit can present all related instruments within the house. Feel free to incorporate further instruments within the feedback (out of your firm or ones that you’ve used). 

Learn what your fellow content material entrepreneurs are doing to develop their web site site visitors, increase their audiences, and enhance their model’s funding in content material. Subscribe to the free weekday CMI publication.

Cover picture by Joseph Kalinowski/Content Marketing Institute




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