Win That Pitch: How SEO Agencies Can Land New Business


If you’re a digital company, likelihood is you could have your sights set on an enormous number of purchasers — from leisure and automotive, to journey and finance — all with their very own distinctive SEO wants.

So how do you appeal to these corporations and supply them with next-level SEO? By utilizing a versatile monitoring resolution that delivers a veritable smorgasbord of SERP information each single day. Here are simply 4 methods you’ll be able to leverage STAT to lock down new enterprise. 

1. Arm your self with intel earlier than you pitch 

The greatest technique to win over a possible consumer is to stroll right into a pitch already conscious of the challenges and alternatives of their on-line house. In different phrases: come armed with intel.

To get a lay of their search panorama, analysis which key phrases are relevant to your prospect, load these puppies into STAT, and allow them to run for a couple of days (you’ll be able to flip monitoring on and off for nonetheless many key phrases you want, everytime you like).

This method, when it comes time to make your case, you’ll be able to hit them with exhausting information on their search visibility and tailor-made methods to assist them enhance.

Walking right into a pitch with deep insights in only a few days will make you appear like an SEO wizard — and soon-to-be-new purchasers will know that you would be able to deal with any darkish magic unleashed on the SERPs by a Google replace or new opponents leaping into the combo. 

2. Look at your information from each doable angle

As an SEO for an company, you’re vying to handle the visibility of a number of purchasers at any given time, and all of them have a number of web sites, function in numerous industries and verticals worldwide, and goal an ever-growing record of matters and merchandise.

So, when potential purchasers count on individualized SEO suggestions, how will you probably ship with out creating a everlasting eye twitch? The reply lies within the potential to trace and section tons of key phrases.

Get your mittens on extra SERPs

To begin, you’ll have to analysis and compile a whole record of key phrases for each potential consumer. When one key phrase solely returns one SERP, and other people’s searches are as distinctive as they’re, the longer the record, the larger the scope of perception. It’s the distinction between a peek and peruse — getting a snapshot or the entire image.

For instance, to illustrate your would-be consumer is a clothes chain with a web-based retailer and a brick-and-mortar in each main Canadian metropolis. You’ll wish to understand how every of their merchandise seems to nearly all of searchers — does [men’s jeans] (and each iteration thereof) return a unique SERP than [jeans for men]?

Next, it’s time to play worldwide SEO spy and issue within the languages, places, and gadgets of goal audiences. By monitoring pin-point places in influential world markets, you’ll be able to preserve apprised of how companies in your trade are performing in numerous cities all around the world.

For our instance consumer, that is the place the 2 key phrases above are joined by [jeans pour hommes], [jeans for men in Montreal], and [jeans pour hommes dans Montreal], and are tracked within the Montreal postal code the place their bricks-and-mortar sit, on desktop and cellular gadgets — providing you with with 10 SERPs-worth of perception. Swap in “in Quebec City,” monitor in a postal code there, and achieve one other 10 SERPs lickety-split.

Unlock a number of layers of insights

While a passel of key phrases is crucial, it’s unimaginable to make sense of what they’re telling you once they’re all lumped collectively. This is why segmentation is a should. By slicing and dicing your key phrases into completely different segments, known as “tags” in STAT, you produce manageable information views with deep, focused perception.

You can divvy up and tag your key phrases nonetheless you want: by system, search intent, location, and extra. Still working with our earlier instance, by evaluating a tag that tracks denims key phrases in Montreal in opposition to denims key phrases in Vancouver, you’ll be able to inform your prospect of which metropolis is mentioning the rear on the SERPs, and the way they will higher goal that location.

STAT additionally helps you to to section any SERP function you’re desirous about — like snippets, movies, and information graphs — permitting you to establish precisely the place alternatives (and threats) lie on the SERP.

So, in case your tag is monitoring the all-important native locations pack and your prospect’s brick-and-mortar retailer isn’t showing in them, you’ll be able to keep away from the final “we’ll improve your rankings” method, and focus your pitch round methods to get them listed. And when you’ve been employed to do the job, you’ll be capable of show your native pack success.

For extra tag concepts, we created a submit with a few of the key phrase segments that we advocate our purchasers arrange in STAT.

three. Put a tail on the competitors

Monitoring a consumer’s web site is one factor, however retaining an eagle-eye on their competitors on the identical time gives you a severe leg up on different companies.

With an automatic web site syncing choice, STAT helps you to monitor each recognized competitor web site your prospect has, with none extra key phrase administration in your half.

All you should do is plunk in competitor URLs and watch them monitor in opposition to your prospect’s key phrases. And since you’ve already segmented the bejesus out of these key phrases, you’ll be able to inform precisely how they stack up in every section.

To just be sure you’re monitoring true search opponents, in addition to rising and dwindling threats, you need to be throughout STAT’s natural share of voice. By taking the rank and search quantity of a given key phrase, STAT calculates the share of eyeballs that gamers on the SERPs truly earn.

When you understand the ins and outs of everybody within the trade — like who persistently ranks within the prime 10 of your SERPs — you can provide purchasers a extra complete understanding of the place they match into the large image and uncover new market alternatives for them to interrupt into. They’ll be thanking their fortunate stars they selected you over the opposite guys.

four. Think large whereas respecting consumer budgets

As an enterprise SEO, having economies of scale is a important think about beating out different companies for brand new enterprise. In order to attain this, you’ll wish to acquire and crunch information at an reasonably priced price.

STAT’s extremely aggressive per-keyword pricing is designed for scale, which is exactly why STAT and companies are a match made in heaven. Thinking large received’t break anybody’s financial institution.

Plus, STAT’s billing is as versatile because the monitoring. So, in the event you solely want a couple of days’ value of information, whether or not for a pitch or a undertaking, you’ll be able to bounce into STAT and toggle monitoring on or off for any variety of key phrases, and your billing will comply with go well with. In less complicated phrases: you’re solely billed for the times you monitor.

And with no limits on customers and no per-seat fees, you’re welcome to ask anybody in your staff — even purchasers or distributors — to see your initiatives, permitting you to ship transparency along with your SEO awesomeness.

If you’d love to do all or any of this stuff and are searching for the proper SERP information software to get the job completed, say howdy and request a demo!



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