Your Guide to Metrics and Specs


Social Media Video

Native social media video is a advertising and marketing darling, with rising new codecs and growing availability throughout platforms. Mainstays like Facebook prioritize native video posts over different content material sorts. But how can entrepreneurs showcase the impression of native video techniques to purchasers? With variable analytics obtainable for the completely different platforms, setting a benchmark for reporting upfront is wise however difficult.

Today we’re providing you with the last word native video information to set you up for achievement. Let’s have a look at the first social media channels, define the specs on your video, and record the obtainable metrics for measurement.

Where To Start? Video Views

When diving into video metrics, the fixed is the video view. But, what constitutes a video view? For some channels it’s primarily based on merely urgent play. Facebook says one should look ahead to at the very least three seconds, and YouTube says you want to look ahead to 30 seconds or extra to be counted. Don’t fear about protecting it straight, Buffer created this fast visible information:

Buffer Guide Image

LinkedIn Video Specs and Metrics

LinkedIn rolled-out video to all customers this previous 12 months. Now B2B entrepreneurs are ready to use sight, sound and movement to range their messages and appeal to eyes to their campaigns.

LinkedIn Video Format Specifications

Supported video codecs: ASF, AVI, FLV, MPEG-1, MPEG-Four, MKV, QuickTime, WebM, H264/AVC, MP4, VP8, VP9, WMV2, and WMV3
Supported audio extensions: AAC, MP3, and Vorbis
Max file measurement:  5 GB
Minimum file measurement: 75 KB
Max video period: 10 minutes
Minimum video period: three seconds:

Metrics Available

  • Reactions
  • Comments
  • Shares
  • Total minutes seen
  • Lifetime views
  • Lifetime viewers
  • Audience – firm, job title, location knowledge

You might have seen alerts about dwell movies. LinkedIn is beta testing dwell video, and has rolled it out to a restricted variety of publishers. Once it’s obtainable for all, will your workforce go dwell?

Twitter Video Specs and Metrics

Ninety-three p.c of Twitter video views occur on cellular, so it is smart to assume mobile-first. And the primary cause individuals come to Twitter is to uncover one thing new and fascinating. How can your video maintain their consideration and set your marketing campaign up for achievement?

Twitter Video Format Specifications:

Landscape advisable dimensions: 320 x 180 (256Okay bitrate), 640 x 360 (768Okay bitrate) and 1280 x 720 (2048Okay bitrate)
Portrait advisable dimensions: 240 x 240 (256Okay bitrate), 480 x 480 (768Okay bitrate) and 640 x 640 (1024Okay bitrate)
Minimum decision: 32 x 32
Maximum decision: 1920 x 1200 (and 1200 x 1900)
Aspect ratios: Between 1:2.39 to 2.39:1 vary (inclusive)
Max file measurement: 512MB.
Recommended video codecs: .MP4 and. MOV
Video size max: 140 seconds.
Video max frames: 40fps.
Maximum body price:  40 fps
Maximum bitrate: 25 mbps

Note which you can add movies up to 512MB; nevertheless, you’ll be prompted to edit movies to 2 minutes and 20 seconds or much less in size.

In-Stream Metrics Available:

  • Impressions
  • Media views
  • Engagements
  • Engagement price

Metrics for Twitter Live:

  • Impressions
  • Total engagements
  • Likes

Facebook Video Specs and Metrics

Facebook native video obtain 10x extra shares than YouTube movies! Savvy entrepreneurs know video is prioritized over static photographs. Plus, Facebook provides a number of alternatives for video sharing throughout the platform, by way of the primary feed, tales, dwell and Messenger.

Facebook Video Format Specifications:

Recommended video dimensions: 1280 x 720 for Landscape and Portrait
Minimum width:  600 pixels (size is determined by facet ratio) for Landscape and Portrait
Landscape facet ratio: 16:9
Portrait facet ratio: 9:16 (if video contains hyperlink, facet ratio is 16:9)
Mobile renders each video sorts to facet ratio 2:three
Max file measurement: 4GB
Recommended video codecs: .MP4 and .MOV.
Video size max size: 120 minutes.
Video max frames: 30fps.

Metrics Available:

  • Post Clicks / Reactions, Comments & Shares
  • Reactions / Comments / Shares
  • Post Hides, Hides of All Posts, Reports of Spam, Unlikes of Page
  • Engagement Rate
  • Minutes Viewed: Minutes the video was watched (by way of authentic, shared, and cross-posts)
  • 10-Second Views: The variety of instances your video was watched for at the very least 10 seconds, or for practically its complete size, whichever comes first

Each Facebook put up’s metrics might be seen from the Insights tab when you choose the person put up. Your Facebook Live metrics shall be included beneath movies.

Facebook Stories

Facebook Stories have a separate set of metrics, so that you want to begin by going to Insights, then click on on Stories and activate Insights.

Once you will have the Stories Insights turned-on, it is possible for you to to see:

  • Publish date
  • Thumbnail of what your tales regarded like
  • Status
  • Unique story opens
  • Forward faucets (when somebody faucets to skip to the following piece within the story)
  • Backward faucets (when somebody faucets again to the earlier piece)
  • Forward swipes or skipping to the following account’s story
  • Exits

Facebook Live

Live video publishers have further alternatives to perceive the effectiveness of their dwell expertise. You can make the most of these further metrics to experiment with the content material and timing of your movies:

  • Peak Concurrent Viewers: The highest variety of viewers who have been watching the video whereas it was dwell.
  • Viewers During Live Broadcast: A visible illustration of the variety of viewers throughout every second of the dwell broadcast.

Instagram Video Specs and Metrics

Instagram video posts obtain 38% extra engagement than picture posts and greater than double the feedback. Not all the things is sq. on the ‘Gram. You can truly put up a panorama, sq. or vertical video. Pro tip: strive posting all three sorts and see what drives essentially the most engagement.

Instagram Video Format Specifications

Minimum decision for panorama video: 600 x 315
Minimum decision for sq. video: 600 x 600
Minimum decision for vertical video: 600 x 750
Landscape facet ratio: 16:9
Square facet ratio: 1:1
Vertical facet ratio: Four:5
Max file measurement for all codecs: 4GB
Recommended video codecs: .MP4 and .MOV
Video size max: 60 seconds
Video max frames: 30fps

Metrics Available:

  • Video views (it doesn’t embody video loops)
  • Likes

Pinterest Video Metrics and Specifications

Just in case you missed the announcement, now you can add vertical or sq. native video pins to Pinterest. But, you will want to make your account a enterprise account to view the metrics.

Pinterest Video Format Specifications

Square advisable dimensions: 600 x 600.
Vertical advisable dimensions:  600 x 900
Minimum video decision: 240p
Square facet ratio: 1:1
Vertical facet ratio: 9:16
Portrait advisable dimensions: 240 x 240 (256Okay bitrate), 480 x 480 (768Okay bitrate) and 640 x 640 (1024Okay bitrate)
Max file measurement: 2GB
Acceptable video codecs: .MP4 and .MOV
Video size: Max 30 minutes
Video max frames: 25fps

Metrics Available:

  • Video views: The variety of views for at the very least 2 seconds with 50% of video in view
  • Average watch time
  • Saves: The variety of instances individuals saved your video Pin to a board
  • Link clicks
  • 95% views: the variety of instances your video was seen to 95% of its size
  • Total watch time in minutes

YouTube Video Specs and Metrics

Google’s granddaddy of all video platforms shouldn’t be forgotten. YouTube has essentially the most sturdy metrics of all of the channels mentioned right here. If you’re creating any video, contemplate all the time importing it to YouTube. And, don’t overlook to add tags for higher search optimization.

YouTube Video Format Specifications

Recommended dimensions: 426 x 240 (240p), 640 x 360 (360p), 854 x 480 (480p), 1280 x 720 (720p), 1920 x 1080 (1080p), 2560 x 1440 (1440p) and 3840 x 2160 (2160p)
Minimum dimension: 426 x 240
Max dimension: 3840 x 2160
Aspect ratio: 16:9 (auto provides pillarboxing if Four:three)
Max file measurement: 128GB or 12 hours, whichever is much less
Accepted video codecs embody: .MOV, .MPEG4, MP4, .AVI, .WMV, .MPEGPS, .FLV, 3GPP, and WebM

YouTube supplies a dashboard of analytics on your channel total and every video. And, you may set-up YouTube channel monitoring in Google Analytics.

Key metrics embody:

  • Views
  • Watch time
  • Subscribers
  • Audience retention
  • Real-time exercise
  • Likes vs. dislikes
  • Traffic supply sorts

Setting Up for Social Media Video Success

Want to know extra about promoting video specs? Sprout Social supplies an all the time up-to-date information.

Now you’re armed to embody video in your social media combine. Your purchasers shall be impressed while you define the metrics obtainable earlier than the marketing campaign begins, setting your workforce up for video advertising and marketing success!

Meanwhile, we invite you to take a look at the social media advertising and marketing companies obtainable from TopRank Marketing!



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